Depending on how you categorize your products, Amazon will assign them to one or more category nodes using the numbers in the Category Tree Guide (BTG).- There are more search paths, which increases the exposure of your products in the classification structure.
- Avoid highly competitive categories. The natural traffic allocated to each node is different, and the customer types will also be different, which will bring traffic entrances to your products and improve conversion rates.
- Multiple category nodes can increase the chances of a product being searched and exposed, and can improve product rankings more quickly.
- Adding to small nodes makes it easier to get Best Seller, double Amazon exposure, better than advertising
The more accurate and specific the product classification information is, the easier it is for Amazon to place the product in the relevant product classification nodes on the website, which increases the chances of your product being searched by target customers. Below are five methods for adding category nodes. Seller friends can try them. After all, it costs about one thousand yuan to find a service provider to add nodes in the market. Once you learn it, you don’t have to spend money to find someone. If you still can’t learn it, it means you are not talented. You can only give me the money and I will find a way to make up for your lack of talent. Method 1: Open a case and ask customer service to add Note that it is added, otherwise the customer service will change it directly. (Let VC follow the sale, and the success rate of opening a case with VC is higher) Method 2: Merge existing multi-node products To be precise, it is not adding, but letting you have the same nodes as others. For example, if A has four nodes, then you will also get the same nodes. Detailed steps: 1. For example, if you want to buy a Bluetooth headset, and you see that Patson's headset has multiple nodes, then you should first follow the sale of the same node as him (follow the sale link A). 2. Add a new link for the Bluetooth headset on the small account (new link B). 3. Merge the follow-up link A and the new link B. At this time, B has obtained the same nodes as A, these four nodes! 4. At this time, since the new link has just been launched, it is easy to change the brand Method 3: Table modification node The premise is that there is an order record, select the node at the same level as the previous node, fill in the new node keyword, and partially update. The new node will appear after the order is placed. Method 4: Directly select multiple node categories Some categories have multiple nodes themselves, so you can directly select products from the category with multiple nodes. This requires more observation and experimentation on your own, and record them after finding them. Use the keywords of the category you want to add to advertise. If you receive more orders, Amazon will automatically add nodes for you. These methods are basically based on increasing traffic and conversion to increase the system capture rate. It is also an operational idea to break through the sales bottleneck, that is, to increase traffic and traffic entrances. This is the idea. I hope these 5 methods can help you learn from them. How to get BestSeller by adding category nodes to many people First, you need to evaluate the current sales of your listing. For example, if your product currently sells 30 orders per day, and if the category node you added is a relatively small category, and the best-selling item in this small category currently has only more than 20 orders, then after you switch to this small category, you will be the first, and the BestSeller of this small category will be yours. (1: If your product currently has no sales, then no matter how small the category is, you will never be the Best Seller. 2: Another direct benefit of adding a small category node is that you can get the Best Seller logo if you place fewer orders, so your product promotion will be much faster than others) Nowadays, many companies increase sales by changing small categories to get BestSeller, but they cannot change the nodes at will, because changing the nodes will have a great impact on the current sales and rankings. So if you add a small category node to your product, your product can get the BestSeller immediately or easily and conveniently. Adding category nodes to variant products To add nodes to variant products, you must add several categories at the same time. You cannot add only one category node of the product. If you only want to add this one, please split the variants. The variant payment range is 2 times the fee for 1-3 variants, 3 times the fee for 4-10 variants, and 4 times the fee for more than 10 variants. Special instructions for nodes that are already multi-category nodes If the product already has 2 or more category nodes, it is not recommended to add more nodes, because after adding more nodes, the added nodes may be unstable and will be removed by Amazon. If you must add them, we do not guarantee the stability of this node, which means it may be dropped. If it is dropped, no refund will be made and no re-addition will be made. |
