Beware of operational risks! Some sellers have had their entire site blocked

Beware of operational risks! Some sellers have had their entire site blocked

Recently, Amazon US officially announced that eligible North American unified accounts have now been expanded to Brazil. Although this is a low-cost way to test the new market and easily expand new business opportunities, some sellers still suffered product and shipping losses due to failure to obtain this information in time; some sellers even face the risk of having their accounts banned .


Fortunately, experienced people have now found guides to avoid pitfalls and reasonable solutions.


North American accounts can be expanded to Brazil, and uninformed sellers suffer losses


The new announcement mentioned that eligible sellers can now see the "Brazil" option in the store switcher at the top of the seller center , which also means that the listings of North American accounts have officially obtained the qualification to sell in Brazil. This can be achieved whether the orders are delivered by the sellers themselves or by remote delivery through Amazon Logistics.



With a unified North American and Brazilian account, sellers can easily switch between Amazon.com, Amazon.ca, Amazon.mx, and Amazon.com.br seller tools in Seller Central to list products and manage orders for each store.


It is worth noting that even though some sellers have indicated that they do not want to sell in Brazil, the "Brazil" option still appears in the store switcher. Amazon explained that this is just a display phenomenon and will not have any impact on the seller's account. It only means that the seller is eligible to sell in Brazil .


Although the automatic addition function of the Brazilian site has brought convenience to sellers, in actual operation, many sellers have encountered puzzling problems and even suffered heavy losses due to operational errors :



01

Loss of both money and goods

According to a seller’s feedback, Amazon automatically opened a Brazilian site for him without his knowledge, forcing him to trade with South American customers. During this process, although the products he shipped were shown to have been delivered, the customers said they had not received the goods. This situation caused the seller to suffer double losses in products and shipping costs, and he eventually had to refund the money to the customers.


0 2

Open case and block account

A seller revealed that his account was blocked for consulting about the Brazilian site. He found that the Brazilian site was suddenly opened, so he contacted Amazon to ask what was going on. Unexpectedly, this behavior directly led to the account being blocked. Although the seller subsequently filed a complaint with Amazon (case), the problem has not been properly resolved so far.


03

Video Verification

Some sellers have reported that they only operate in the US, Canada and Mexico markets, but have enabled remote delivery without binding payment information, and eventually had to undergo identity verification. To avoid such situations, it is recommended that sellers complete the payment information settings in advance.

In the case where it is not possible to close, it is recommended that sellers add payment information even if they are not operating. If the seller does not do this and opens the remote delivery service in the United States, the relevant link will be automatically listed in Brazil. If an order is placed and there is a balance in the background, but the seller does not add payment information, the system will trigger a request for a virtual identity verification video.


Pay attention to operational details to avoid potential risks


According to experience, sellers have communicated with Amazon managers and learned that: this time, Amazon's North American sites include the United States, Canada, Mexico and Brazil. Therefore, even if sellers do not want to sell in Brazil, they cannot close this site alone. Once they choose to close it, the other three North American sites will also be closed. If operated properly, the automatically added Brazilian site will have a relatively limited impact on sellers.


The top priority for all sellers is to add payment methods to the Brazilian site in a timely manner to avoid triggering identity verification video reviews due to orders generated by remote delivery.


In fact, you only need to add or assign the payment information to the Brazilian site directly in the background of the US site, and in most cases, you can make a smooth transition and avoid such embarrassing situations. It is worth noting that in order to avoid possible problems during system settlement, sellers are advised to complete the payment settings adjustment a few days before and after the payment date.


To avoid uncollected payments on the Brazilian site, it is best to add a payment method even if you do not operate the Brazilian site. If you do not add payment, when opening remote delivery, the seller may encounter a situation where the link is automatically listed in Brazil, resulting in orders being generated but payments not being collected.


For sellers, if you want to add payment to the Brazilian site, there are currently two ways:


First, add it directly in the background;


Second, the backend allocation of the US site.


According to experienced people, using the US site backend allocation method is relatively safer and usually does not trigger an audit. However, sellers still need to avoid operating within three days before and after the payment date to ensure a smooth process.


In addition, as for the monthly rental fees and the impact of long-term non-operation that sellers are concerned about, the good news is that as long as the joint account status is maintained, there is no need to pay additional monthly fees for the Brazilian site . As long as you check the background performance notifications regularly and enable holiday mode when appropriate, under normal circumstances, even if you do not actively operate the Brazilian site, it will not lead to the closure of the entire store.


However, we should also be wary of the potential audit risks that may be brought about by accounts that have been inactive for a long time. Once the audit fails, all associated sites may be implicated.


Although Amazon emphasizes that displaying the "Brazil" option on North American accounts does not force sellers to sell in Brazil, in actual operations, many sellers report that even if they have no intention of entering the Brazilian market, they will still suffer various troubles, such as receiving payment and warning notifications. For this reason, industry insiders suggest that if the Brazilian site is not in operation for a long time, sellers should consider turning on the holiday mode in the background settings , and handle any operations related to the Brazilian site with caution to prevent triggering the risk control mechanism and causing the account to be suspended.


In short, in the face of the quiet addition of the Brazilian site, sellers are advised to complete the payment settings as soon as possible and pay close attention to Amazon's policy changes in a timely manner to avoid potential economic losses.

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