Fully open to the shared bikes? TIKTOK’s biggest opportunity is coming!

Sellers who follow TikTok should have heard a piece of news recently.

TikTok 's first batch of yellow cars are launched in the United States.

TikTok will be fully commercialized overseas in 2022 .

Although there is no official news yet,

But it does not affect the excitement of many cross-border sellers.

Before Tiktok , there were only Indonesian and British stores as well as cross-border stores.

The American bike-sharing service is in the pilot stage.

Sellers who know tiktok know that

The United States has always been the country with the largest number of users besides China.

It is a large user area of ​​TikTok in overseas markets.

If TikTok 's shopping cart function is fully released in the United States,

Then cross-border e-commerce sellers will usher in a new blue ocean of overseas social traffic.

Since the outbreak of the epidemic in 2020 ,

Many domestic and overseas companies have been hit hard.

But Tiktok is developing very rapidly.

Surpassing Facebook in one fell swoop ,

Become the most downloaded application on iOS and Android worldwide.

So far,

TikTok has been downloaded more than 3 billion times worldwide .

Last September ,

TikTok 's global monthly active users have exceeded 1 billion   .

The huge number of users,

It means business opportunities to make money.

Tiktok is an e-commerce platform.

The current e-commerce method

It mainly includes the opening of TikTok Shop (i.e. small shop, which has opened two sites in Indonesia and the UK),

There is also TikTok Storefront (i.e., Shoping , for the United States, Canada, and the United Kingdom),

and Fanno for five European countries .

Many sellers don’t understand.

The difference between Tiktok shop and cooperative store,

Wendy found a comparison picture of the two.

For sellers’ understanding.

Shopify is an independent website.

Tiktok building an independent website is a way to monetize.

In simple terms,

Just put links to Amazon / International Station / AliExpress / Independent Station Shopify and other platforms on the homepage .

Use short video content to guide users to click on links to purchase products.

If customers are interested in your product,

Clicking on your homepage will take you directly to your website for purchase.

Although many sellers have made their first pot of gold through this model,

However, some problems may arise in actual operation.

Because link jumping is relatively troublesome,

Customers who want to buy products will click on your homepage.

Then click on the link on the homepage to enter your website.

This will result in too many jump steps.

Some customers may find it troublesome and not buy.

However, even in the case of more troublesome purchases,

Independent stations combined with TikTok can also bring in very good orders.

During that period, there were often news about single products selling out in the circle.

One video sold 50,000 to 60,000 pieces.

TikTok launched the yellow car feature.

It is very convenient for customers to purchase goods.

Just click on the yellow car icon below the video.

Then jump to the product display details display page,

You can complete the purchase.

Greatly improved the conversion rate of products.

Tiktok 's monetization method of building an independent website,

It is to realize for the sake of realization.

The impact on the brand is not significant.

Make TikTok overseas ,

In the end, it returned to live streaming and e-commerce sales.

At the same time, it can also build brand influence well.

Only this path is a sustainable and stable monetization channel.

After the global epidemic broke out in 2020 ,

Cross-border live streaming has become an important scenario for overseas consumption.

Cross-border platforms have also launched live streaming services.

Data shows that

The market size of cross-border live streaming in China showed an upward trend from 2020 to 2021 .

The market size is expected to exceed 100 billion yuan in 2022 .

The year-on-year growth rate was as high as 210% .

At the same time, there are more and more MCN companies in China doing cross-border live streaming .   

According to Google Trends ,

Starting from 2019 ,

TikTok 's popularity continues to rise around the world.

Some domestic MCN agencies,

For example, Chijing Technology, Orange Overseas, and Orangutan PONGO , etc.

Also join TikTok , a new traffic outlet.

Wendy also learned that

Orangutan PONGO was established only one year ago.

It received an investment of 50 million.

In 2021 , the GMV of Orangutan PONGO reached 100 million yuan.

The income has reached 10 million yuan.

There are many similar MCN agencies whose GMV is very impressive.

Wherever there are MCN organizations, there will be Internet celebrities.

Many influencers on Tiktok have seized the traffic trend.

Your career fortune is soaring.

Some influencers make more money than American CEOs.

According to the 2021 Forbes TikTok revenue ranking,

The highest-earning TikTok influencer in 2021 is Charli D'Amelio.

Her earnings last year reached $ 17.5 million.

Charli D'Amelio started posting her dance videos on TikTok in 2019 .

From the United States, Charli, who is nearly 17 years old, has 133 million fans.

Became the first TikTok celebrity with over 100 million fans.

The first TikTok star to appear in a Super Bowl ad

Now makes money from clothing lines, TikTok videos and advertising promotions.

In contrast, the Wall Street Journal's analysis of MyLogIQ data shows that

The median pay for S&P 500 CEOs was $ 13.4 million in 2020 .

CEO compensation includes stock and option awards as well as annual salary, bonuses, additional perks and some retirement benefits.

As we all know,

Whether at home or abroad,

The influence and money-making ability of top Internet celebrities have far exceeded people's imagination.

Even if you don't do it to the head,

Generally speaking, internet celebrities earn much more money than us ordinary working people.

Now, whether you open Taobao, Douyin, Pinduoduo or Xiaohongshu,

You can see bloggers live streaming and selling goods.

Live streaming has become a trend.

It will exist for a long time in the future.

Now Tiktok live streaming e-commerce can be said to have the right time, place and people.

On the one hand, Tiktok ’s live streaming sales are not as mature as Douyin’s.

It also means there is a huge bonus window in live streaming sales;

At present, Tiktok has achieved good results in e-commerce layout.

In the future, there will be a large number of sellers entering Tiktok , and live streaming will become a new trend in cross-border e-commerce.

Tiktok live streaming sales will also become a new traffic pool.

On the other hand, with the development of the times,

Major e-commerce platforms have begun to develop towards heavy assets.

The most obvious one is Amazon.

According to Amazon’s Q3 and Q4 reports last year,

The annual advertising fees and platform commission fees are gradually increasing.

In addition, the trend of comparison among peers is getting more and more intense.

There have even been cases of malicious reporting and complaints.

Because of these factors,

It has accelerated the development of Tiktok’s live streaming sales.

Wendy reminds:

Although live streaming makes money,

But selling products on TikTok will not make you rich overnight.

Some sellers haven’t done their homework on Tiktok .

Unfamiliar with the platform rules.

The account operation is not hot enough.

The product selection strategy is not clear enough.

The combination of various reasons leads to the low conversion rate of TikTok sales

It is recommended to learn relevant professional knowledge first.

Wendy also contacted bosszhipin out of curiosity.

Check out the salary for tiktok jobs,

Discover,

Working on Tiktok ,

The salary is quite considerable.

Many skills are always a blessing.

One more skill means more choices.