A large number of sellers have seen a sharp drop in orders? Don’t panic, here are two good news!

A large number of sellers have seen a sharp drop in orders? Don’t panic, here are two good news!




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Normal, once there is data abnormality, such as sales are falling, conversion rate is abnormal, flow is 0, etc., we need to deal with it in time. Regarding data analysis, we will mainly analyze store traffic data, sales data and advertising data. Through these data, we can observe whether today's sales have increased or decreased. If there is a problem, we can accurately know which link has the problem and make reasonable adjustments.
Since March, Amazon has been making continuous moves: strictly investigating illegal variants and removing listings on a large scale; suddenly cleaning up on the eve of a big sale and banning accounts on a large scale; launching a new round of account verification and reviewing store information...
 
In addition to Amazon's strict audits , the increase in multiple fees has also become a blow to the situation. Since April, Amazon has begun to charge a fee for lowering inventory levels and expanding the scope of warehouse utilization surcharges. As a result, sellers' operating costs will further increase, and the already thin profit margins will be squeezed again.

After two months of hard work, Amazon sellers’ store sales have been “declining day by day.”
Recently, some sellers revealed that the order volume was unstable in March, and it decreased day by day in the second half of the month. In April, many Amazon sellers' orders are still sluggish, so they are in a state of anxiety.


In fact, this phenomenon occurs in many sellers:
 
"April was pretty good. The main hit was no single. It wasn't a cut in half, it was a cut from the ankle up."
"The work is much easier now, and there is no need to ship anything."
"Sales have been very unstable in the past two months, especially today, when they plummeted."
"I saw someone say that Amazon's overall traffic fell by 30% in the first quarter. It's obvious that the number of orders during the Spring Festival has dropped significantly. I even encountered a store that was selling at a 50% discount. The overall number of orders is completely incomparable to last year."

Recently, unstable order volume seems to have become a common situation. On the one hand, the boosting effect of the spring promotion was not as high as expected. Sellers’ price cuts for promotions not only failed to stimulate much consumer enthusiasm, but also caused profits to shrink continuously.

On the other hand, in addition to the pessimistic market sentiment, sellers' marketing operations also face many challenges. The most troublesome thing is that they have invested heavily in advertising, but the conversion effect is not satisfactory. "Sales have been declining since late March, and there are no orders from advertising. ACOS is getting higher and higher. Being an Amazon seller is like riding a roller coaster." A seller said helplessly.

Coupled with the price war among sellers, sellers' profits have also been severely reduced.

Although the order volume of sellers is affected by the platform and market environment and has become unstable, it does not mean "giving up and doing nothing". It is still necessary to spend time analyzing and studying advertising data and market trends, always keep a close eye on store performance, maintain a positive and good attitude, and welcome the arrival of the peak season!

In addition, several new policies have recently come into effect or are about to come into effect, which may bring a little happiness!
The first good news: Delivery costs are reduced

Starting from April 15, 2024, a new round of adjustments will be made to the logistics and delivery fees on the Amazon platform. For standard-sized products, the average logistics and delivery fee per piece will be reduced by $0.2 , while for non-standard-sized products, the average logistics and delivery fee per piece will be reduced by $0.61 .

▲From Amazon

Second good news: Monthly storage fees reduced

Starting April 1, the monthly storage fee for standard-sized items will be reduced by $0.09 per cubic foot during the off-season (January to September) . This adjustment will help reduce the storage cost burden of sellers during the off-season and improve capital utilization efficiency. However, the monthly storage fees for large and oversized items remain unchanged, which means that the storage costs of these types of items are not affected by this adjustment.


▲From Amazon

In the current environment of frequent new regulations and rising costs, the reduction of monthly storage fees and delivery fees is undoubtedly good news for sellers. This policy adjustment will help ease the cost pressure of sellers and provide us with more breathing space.

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