Recently, Amazon has made a new move! This time the "change" is directly directed to the product title. Sellers must adjust as soon as possible to avoid touching the platform's red line!

If the title does not comply with the new regulations, it will at best affect traffic and conversions, and at worst the product may be directly removed from the shelves, with quite serious consequences.

In order to prevent everyone from being caught off guard, Zhaodanmao Cross-border has sorted out the key points of the new regulations as soon as possible and teaches you how to respond quickly!

Key changes in Amazon’s new title rules

The adjustment of the title policy this time mainly includes the following three points, each of which is critical and must be kept in mind:

1. Reduce the length of the title

Amazon has reduced the character limit for titles from 250 to 200 characters (including spaces).

This means that sellers need to accurately convey product information in a shorter space, making it concise and focused . The era of randomly "stacked" keywords is over.

2. Disable special characters

The new rules explicitly prohibit the use of special symbols in titles, such as exclamation points (!), dollar signs ($), question marks (?), underscores (_), vertical bars (|) , etc., unless these symbols are part of the brand name.

This regulation is not only intended to enhance buyers' shopping experience, but also to optimize search algorithms and reduce search result bias caused by character interference.

3. Avoid repeating keywords

The same keywords cannot be repeatedly used in the title, except for prepositions, articles and conjunctions .

This regulation further requires sellers to avoid the old routine of "keyword stacking" when optimizing titles, and instead pursue clear and concise expressions to present a professional and friendly title to buyers.

Faced with the new regulations, many sellers may feel overwhelmed. But don’t panic, we have summarized three major coping strategies to help you easily adapt to the changes and improve the quality of your titles!

1. Optimize existing titles

First, take out your list of product titles and review them one by one against the new regulations:

Is the character length exceeded?

Are there any illegal symbols?

Is there a keyword duplication problem?

It is recommended to use Amazon backend tools or third-party data analysis software to check the click-through rate and conversion rate of the title , find the weak points in the title, and make targeted optimizations. The new regulations are a challenge, but they are also an opportunity to optimize the title and improve competitiveness.

2. In-depth keyword research

The title is shorter, so the choice of keywords must be more precise! You need to study the search habits and popular keywords of the target market , and combine them with long-tail keywords to find the words that can most accurately attract buyers.

In addition, you might as well pay more attention to your competitors’ title optimization strategies:

What keywords do they use in their titles?

Are there opportunities for differentiation that can be seized?

Only by choosing the right keywords can your title create higher value within limited characters!

3. Enhance product details page

The title length is limited, and many sellers are concerned: "What if there is not enough information and the product advantages cannot be written?"

The answer is: If the title can’t explain it all, add more on the details page!

Combine pictures, videos and text to fully display the functions and selling points of the product;

Write important information into the five-point description to strengthen the buyer's understanding of the product;

Make sure the page is clean and concise to reduce buyer doubts and bounce rates.

New regulations remind you: The consequences of violations are serious!

At the very least, traffic will be restricted , resulting in decreased product exposure and sales;

In serious cases, the product will be directly removed from the shelves or even the account funds will be frozen.

In addition, the new regulations have put forward higher requirements for buyer experience, which also shows that Amazon is paying more and more attention to the standardized operation of the platform, and the rules will only become stricter in the future.

If sellers want to stand out from the competition, they must play by the rules .

Summarize

Amazon’s new title policy has been fully implemented. For sellers, although it takes time and effort to adjust in the short term, in the long run, this is also an opportunity to optimize titles and improve competitiveness.

After the title is simplified, it is easier for buyers to understand the product advantages and search matching is more accurate, which is undoubtedly a good thing for improving conversion rates!

Adjust your title, start now! Don't wait until you violate the rules to regret it. I hope this analysis can help you respond to changes quickly. If you find it useful, remember to share it with other seller friends! 👍

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