According to a survey by Oracle Retail, 36% of American consumers are worried that holiday gifts will become more expensive due to continued high inflation. 34% of consumers do not plan to spend money due to concerns about increased expenses, but the vast majority of consumers will still go on a shopping spree.
The survey shows that some consumers are taking the following steps to reduce the cost of holiday shopping:
The gifts that U.S. consumers are looking to buy this holiday season include:
Consumers expect holiday gifts to arrive on time
Home delivery (56%) is the most common delivery method, compared to curbside (21%) or in-store pickup (16%) 47% would order from a retailer that delivers faster 62% are willing to pay more for expedited/guaranteed delivery 61% would consider booking a third-party delivery/pickup service to receive their goods on time
Holiday shoppers are heavily focused on social media
Consumers mainly look for products and offers on social media (21%), with the most popular being Facebook (26%), Instagram (25%), YouTube (15%) and TikTok (14%). Among them, Generation Z (18-24 years old) prefers Instagram (33%) and TikTok (22%).
Some people also use email (19%), in-store promotions (21%) and other methods to find products and offers, while less than 1% use the Metaverse to discover new products.
Other findings from the survey include:
48% prefer to return items in-store, while 29% prefer to return items online. 43% shop primarily in-store, and 23% plan to shop both in-store and online 29% of people are worried about product out-of-stock 22% of people are unwilling to wait for the merchant to add inventory and will go directly to another store to shop. Editor ✎ Nicole/ Disclaimer: This article is copyrighted and may not be reproduced without permission. |
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