Survey on consumer trends during the US holiday season! These gifts are popular this year...

Survey on consumer trends during the US holiday season! These gifts are popular this year...

According to a survey by Oracle Retail, 36% of American consumers are worried that holiday gifts will become more expensive due to continued high inflation. 34% of consumers do not plan to spend money due to concerns about increased expenses, but the vast majority of consumers will still go on a shopping spree.

 

The survey shows that some consumers are taking the following steps to reduce the cost of holiday shopping:

 

  • 71% of people said they would shop in physical stores to find the right gift
  • 77% of people said they would "shop around" to get more offers and discounts
  • 77% of people shop in advance to ensure that they have more time to choose and buy the products they want.
  • 71% of people will wait for retailers to have a “big sale”
  • 75% of people do more price comparisons online and in-store
  • 73% would consider shopping at a retailer that offers more discounts
  • Nearly 60% said the recession would cause them to spend less overall during the holidays
  • 47% of people said price was the main factor that influenced their holiday purchases
  • Seven in ten (71%) plan to wait for major retail sales events such as Black Friday (47%) and post-holiday sales (30%)

 

The gifts that U.S. consumers are looking to buy this holiday season include:

 

  • Fashion (30%)
  • Gift cards (295%)
  • Beauty/personal care products (29%)
  • Footwear (28%)
  • 28% Electronic products (28%)
  • Toys (26%)
  • Non-Fungible Tokens (NFTs) or Digital Collectibles (20%)

 

Consumers expect holiday gifts to arrive on time

 

Home delivery (56%) is the most common delivery method, compared to curbside (21%) or in-store pickup (16%)

47% would order from a retailer that delivers faster

62% are willing to pay more for expedited/guaranteed delivery

61% would consider booking a third-party delivery/pickup service to receive their goods on time

 

Holiday shoppers are heavily focused on social media

 

Consumers mainly look for products and offers on social media (21%), with the most popular being Facebook (26%), Instagram (25%), YouTube (15%) and TikTok (14%). Among them, Generation Z (18-24 years old) prefers Instagram (33%) and TikTok (22%).

 

Some people also use email (19%), in-store promotions (21%) and other methods to find products and offers, while less than 1% use the Metaverse to discover new products.

 

Other findings from the survey include:

 

48% prefer to return items in-store, while 29% prefer to return items online.

43% shop primarily in-store, and 23% plan to shop both in-store and online

29% of people are worried about product out-of-stock

22% of people are unwilling to wait for the merchant to add inventory and will go directly to another store to shop.


Editor ✎ Nicole/

Disclaimer: This article is copyrighted and may not be reproduced without permission.

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