More and more advertisers in the United States are joining TikTok! Competition among influencers in marketing will intensify

According to the latest research from eMarketer, U.S. advertisers’ interest in influencer marketing on TikTok has soared since the beginning of 2020. TikTok has transformed itself into a pillar platform for social media, with nearly two-thirds of U.S. influencer marketing advertisers planning to use the video-sharing app in 2022.

In 2020, 36.0% of US marketers used TikTok for influencer marketing, up 33% from the previous year. This figure rose slightly to 42.0% in 2021, and TikTok continued to narrow the gap with Facebook in influencer marketing.

When it comes to influencer marketing, Instagram and Facebook are still the social media platforms used by the most advertisers in the U.S. By 2022, more advertisers plan to use TikTok for influencer marketing than YouTube, Twitter or Snapchat.

While brands are still exploring their TikTok marketing strategies, the app is popular for experimentation and integration with activity on more stable platforms like Instagram and Facebook.

By 2025, 54.9% of US advertisers will use TikTok for influencer marketing. Of those advertisers that do use influencer marketing, 66.4% will use TikTok. As the app’s audience continues to form, marketing strategies may change, but overall popularity will remain high.

Editor ✎ Xiao Zhu/

Disclaimer: This article is copyrighted and may not be reproduced without permission.