Such products are directly removed from the shelves?! Amazon warns sellers via email

Because the blind box format is so popular in China, many sellers are trying to expand this product to Amazon. However, a news broke recently that Amazon is conducting a large-scale screening of blind box products and is removing such products from the shelves!

Because the blind box format is so popular in China, many sellers are trying to expand this product to Amazon. This product has always been popular among the younger generation and is highly sought after. The keyword search volume is also considerable, and many of them are new stores and new products that have been established recently .

Moreover, in this blind box, the seller can put various things in it according to their own product categories for consumers to "draw", and the price is usually lower than selling them separately. For example, there are accessories, electronic products, and even cosmetics.

Some sellers even developed a way to clear their stock by mixing unsalable products together and packaging them into blind boxes for sale . The price can be much higher than the clearance price, and some can even be higher than the normal selling price. After all, everyone knows the blind box routine. There may be a lot of products in the picture, and some of them are very expensive and valuable, but in fact, most of the products you buy are cheap. The product of this jewelry is not easy to see, but the electronic product below is more exaggerated, and the price range of the products contained is very large.

Because consumers who buy this kind of blind box have high expectations, they are likely to complain or give bad reviews and refunds if they see that the value they received is low. Such blind box products will affect the safety of the store, and the most serious thing is that blind box products actually violate Amazon's policies!

Some sellers have actually received Amazon’s removal emails!

A seller in our group revealed that he had received a notice from Amazon stating that the sale of blind boxes and similar products is prohibited according to Amazon policy, and the blind box products suspected of violating the regulations have been removed from the shelves.

Although the specific backend policy content is not indicated, I still found some relevant information. In fact, products with probability, such as blind boxes and game treasure chests, are strictly regulated in Europe and the United States (with the nature of dubo), and there are many restrictions and requirements. In China, only the "opening box lottery" in the game is required, and the probability of winning various results must be marked. However, blind boxes are in a regulatory blind spot in China , resulting in many sellers not knowing the handling methods in Europe and the United States.

So although blind boxes are a good idea, the risks are extremely high. Once Amazon finds out, your basic products will be gone, and even your store may be in danger. I learned that many sellers did not consider this issue when they did blind boxes, and did not even consider shipping. They just wanted to make a profit and run away. Here I have to remind everyone that Amazon's methods are no longer the same as they used to be. In the past, they could take advantage of the credit period and not ship the goods and run away with the money. Now Amazon has the ability to reach out to China . The arrest of wave after wave of service providers last year is evidence. As long as Amazon joins hands with domestic law enforcement agencies to do things, the seller's real information is basically easy to get.

Amazon has given us too many surprises since May. They have blocked stores in places we never thought of before. The brand association trick is really amazing. So I suggest that you don’t take advantage of this wave of blind box trend . If you want to use a small account, you should ship and sell it properly. In this way, even if the store is found out and closed, it will be a small matter. If you spend a lot of money to open an account without deposit and run away with the money, you may be held accountable in China now , which is not worth the loss.