These five categories on Amazon are the best-selling ones, a must-read for newbies!

Before we start the review, let’s first talk about why these categories are successful. In addition to the impressive sales volume, Amazon also uses algorithms to mark the most popular categories and products in the categories.

In addition, there are four more features to determine whether a product sells well, they are:

• Satisfy consumers’ special needs . As a seller, it is essential to conduct market research before selecting products, find consumers’ pain points, and sell products that can solve these problems. For example, sellers in the fitness industry, if consumers want to track their fitness goals, then sellers can consider selling related technology products, such as fitness data statistics tracking tools or sports smart watches.

• Generate a lot of traffic . Regardless of holidays, profitable products have both traffic and sales. Focus on categories that are sold by big brands and try to avoid them, especially for new sellers. When selecting products, focus on niche categories that have stable traffic.

• Many positive reviews . A large number of consumers shop around before making a purchase, and in addition to price, they also refer to product reviews. You will see that the most popular categories often have thousands of reviews, which are a reflection of customer engagement. Consumers are more likely to choose products with many positive reviews.

• Use FBA for delivery . Consumers generally expect fast delivery of goods. Sellers using Amazon FBA for delivery will be more efficient and timely than self-delivery.

Next, let’s take a look at the top five best-selling categories on Amazon!

Every few months, Disney and other animation dream factories will launch new movies based on children of different age groups. When the movies are released, various movie-related products also become popular, such as toys, games and small items. As a result, Amazon has a lot of revenue from toys and games in a year.

How to sell toys and games well

Do some research on what kids like and find out what the hot toys and games trends are. You can do this by watching toy product ads on TV or watching toy channels on Youtube . Once you decide to sell a niche product, such as board games or water toys, look for the most commonly described features of the product in the videos. There is a good chance that these toys or games are what kids like.

Today’s society is full of technology products. The Internet of Things (IoT) is growing every day, and new electronic products for all ages are constantly released. There are millions of products in the electronics category, and to help customers make purchasing decisions, Amazon shares the Best of Prime report every year, which includes the products that Prime members buy the most each year .

For example, the top-selling electronics products in the 2017 report were as follows:

• Fire TV Stick and Voice Remote

• Echo Dot

• AmazonBasics Cables

These products all have at least four stars and thousands of reviews.

Among the eight products in the image above, three are Fire TV Stick boxes. As more and more people watch videos online, boxes like Fire TV are becoming more and more popular. Customers can access games, apps, music, and thousands of channels in one place. Since such products are in high demand, you can add such products to your store to stimulate more sales.

How to sell electronic products well

This category is a subcategory of the Electronics category. Products in this category include a combination of cameras, camera accessories, and video equipment:

Popular products in this category include wireless home security cameras, Fuji disposable film, and baby monitors:

Five of the eight products shown in the above figure are security monitoring products. With the development of high technology, consumers have a variety of choices to protect family safety, and they are more convenient to use.

How to sell cameras and video products well

As a new seller, you can learn from the successful strategy of the Ring brand in the picture above:

• Focus on products for specific purposes . Other security cameras can be used at home, but their functions are limited compared to Ring's smart doorbell. In addition to being used as a doorbell, Ring also has monitoring and protection functions. Ring only focuses on products for specific purposes, which have been developed to become more innovative and meet the changing needs of customers.

• Sell ​​products that consumers will need to restock regularly . For example, some photographers prefer film cameras to digital cameras, so you could consider selling rolls of film, and these photographers will regularly return to buy more.
• Get your brand in front of consumers . The more consumers see your brand and products, the better. Ring uses celebrity influence and novel marketing strategies to expand the brand's reach. As an Amazon seller, you can run Amazon's in-site ads to promote your products.

The best-selling video game product on Amazon is the Nintendo Switch:

How to sell video games well

The Twitch feature is now only available to Prime members, called Twitch Prime. Members can download and stream gaming content on Twitch, and can also purchase games they watch on Twitch during live game broadcasts. If you sell video games, remember to promote them on Twitch . Amazon occasionally offers rewards to keep members engaged.

According to a 2018 survey by international financial services company Morgan Stanley, the most popular products in Amazon’s Clothing, Shoes & Jewelry category include:

• Casual tops (68%)

• Casual pants (38%)

• Footwear (48%)

• Sportswear (34%)

• Accessories (26%)

• Dresses (23%)

• Underwear (24%)

Although there are some big fashion brands on Amazon, such as Michael Kors, Kate Spade, and Under Armour, most consumers prefer to buy products with good value. In this category, the current best-selling products are shoes and sportswear:

Behind the success of every category, there are consumers who have made great contributions. The driving force behind the success of the Clothing, Shoes & Jewelry category is the millennials . This generation is more likely to take advantage of Amazon Prime membership to receive products faster. Morgan Stanley's survey report also pointed out that the main reason why consumers buy clothing on Amazon is that shopping on the website is simple and convenient.

How to sell Clothing, Shoes & Jewelry category well

When consumers buy such products, they like to buy them in the same store . In order to facilitate consumers' online shopping, it is recommended that sellers provide a wide range of choices, such as providing products in a variety of sizes, styles and colors. In addition, consider using Amazon FBA for delivery and provide a flexible return and exchange policy. Sellers should provide fast logistics delivery, as well as simple and fast return and exchange services, which is one of the motivations for consumers to buy products.

• Invite customers to leave reviews

Whether you are a self-shipping seller or an FBA seller, remember to send a review email to your customers a few days after they receive the product to understand their shopping experience and product usage. Consumers will read reviews and buyer Q&A before purchasing a product. The more product reviews and buyer Q&A you have, the better, as this shows that customers are highly engaged after purchasing the product, thus attracting new customers to buy .

Additionally, positive reviews increase social proof and customers tend to buy products that have higher ratings and more positive reviews.

• Get the Best Seller badge

To get the best seller badge, your product must be the most sold product in the category. To stand out, it is recommended that new sellers choose to sell in a small category with fewer categories. In addition, place appropriate ads and choose the right marketing strategy.

• Organize product keywords

After researching your products, create a list of product keywords. Each product listing title and product description should include product-related keywords .

For example, sellers selling all-inclusive mobile phone cases should add search terms that consumers may like to use in their titles, such as absorption cell phone cover, or impact absorption cell, so that your products will be more likely to appear on the first page of search results.

As shown in the following figure:

• Research product categories

Text ✎ Mary/

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