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Amazon operations often involve a lot of analytical work, including developing new products, analyzing competitors, or conducting category research. At the same time, you also need to master some operational strategies and rules. Today, I will introduce you to the core operational rules of Amazon products.
1: Amazon backend operations are important, but the frontend is more important
Amazon is a B2C content, and B2C is actually a very easy-to-copy model, both of which are platforms. But the difference is that the person in charge of a company operating Amazon focuses on back-end operations or summarizing the rules of the front end.
Basic operations such as product listing, form usage, FBA delivery, and setting up Sponsors are really not that important. If you don’t need to do it every day, there is really no need to be familiar with it. If you really want to do it, three days is enough. Three days is enough for you to be familiar with the backend and upload products!
If you have a team, you can arrange some people to be responsible for the backend work, and the other part, or the person in charge of senior operations, should focus more on the front-end rules, studying consumers' concerns, browsing habits and search habits, etc.
Try to think of yourself as a consumer who goes to Amazon to buy things, and take notes on what you would pay attention to, then study its feasibility and implement it as soon as possible. For example, study which entrances there are for front-end traffic, record them all, and then occupy these entrances in the background.
2. Amazon ranking rules
Speaking of Amazon's ranking rules, Amazon's official explanation is: ranking is determined by sales volume, positive review rate and performance. Performance includes buyer feedback, order defect rate, refund rate, etc.
But in fact: after a period of research, it was found that factors other than sales have little impact on rankings. Amazon's rankings are updated every hour, and the biggest basis is sales.
As long as the backend operation is perfect, each step is done according to the standard, the title, main picture, attached picture, and content lay a good foundation, and then the classic economic model AIDAS is used to optimize the product. Use AIDAS theory to support the operation of the entire Amazon store.
Let me briefly explain what the AIDAS model is:
Attention-Interest-Desire-Action-satisfaction
First, attract the customer's attention, then generate interest, desire to buy, and then purchase behavior, which is a series of economic activities.
3. Listing must be concise
One special thing about Amazon is that you don’t need to repeat the distribution of products to gain rankings or attention. For most products, you can make a lot of money by just making a few listings.
It takes a lot of time and effort to create a listing carefully. Among them, set up Spnoser. Spnoser can be adjusted according to certain rules. So how to make this rule? You may spend half a year or more to pay attention to the sales of a certain product every hour for 24 hours a day. Use Amzhelper to collect more competitor listings for learning and optimization.
For example: how many purchases are made between 1 and 2 o'clock every day, how many between 2 and 3 o'clock, and so on. The sales volume is definitely uneven. Find the time when the sales volume is relatively high. Assuming that the sales volume is the highest at 7 o'clock in the evening (the sales volume is the highest, which means that the attention must be the most), then you must set up Spnoser at this time.
Don’t think it’s incredible, masters also figured it out this way!
4. The platform needs to set up hot-selling products
The platform must set up popular products. You can set your own standards for selecting popular products, and then complete the basic work by optimizing the platform, pictures, descriptions, selling points, and search terms. Then increase sales, improve rankings, and be exposed as a sponsor. The sponsor's words must be paid long-term attention and observed over the long term. It cannot be too short-term. You cannot stop just because a certain word or several words have no effect for a few days.
Of course, reviews also need to be brushed. Although the impact on ranking is not significant, it will have an important impact on order conversion. This is also a rule for listing development. There is no other way, just do it!
Five: How to increase sales
Method 1: Using QQ Group
Method 2: Facebook Groups
Method 3: Some websites can send out claim codes through money off promotions. This type of fake orders is allowed by Amazon.
6. There are a large number of websites on the Internet that can be used for promotion, traffic, and reviews.
Through research, we found that many of Amazon’s traffic sources come from discount websites, so discount websites can also be used as a way for us to increase traffic.
As for brushing reviews, you can also give buyers some benefits, such as a 30% discount on the product, and then the buyer will give a good review as compensation.
This is the method, but it is not recommended for everyone to do this. It will become a mess if you do it too much. It is just an idea for everyone to find a way to operate that suits the actual situation of their store.
7. Dare to break some of Amazon’s rules
As we all know, there are many rules on Amazon. Generally, sellers on Amazon will run many stores at the same time (Amazon actually does not allow this). Do you know what the purpose of running many stores is? It's very simple. At the beginning, it was all to test Amazon's rules. If you touch the high-voltage line, you can still run other stores even if you fail one store, right?
Let's go back to what we said about stepping on Amazon's rules. For example, the main image of the listing must have a white background, and there must be no text on the image. In fact, there are some alternatives. Imagine if the background color of your image is another color, and other products are all white, isn't it easier to attract attention and gain consumers' attention and clicks? This is risky, but when Amazon finds out, it will not punish you, but will send you an email asking you to change the image immediately.
But be sure not to step on the "big landmine" and imitate products of well-known brands. If Amazon finds out about this, your store will be closed immediately. |
