Earlier, Amazon announced that it would launch a Black Friday pre-sale promotion this year. The promotion is open to all consumers, regardless of whether they are Prime members or not. The Black Friday pre-sale promotion will last from October 26 to November 19.

As soon as this news came out, sellers couldn't help but wonder: Why is the Black Friday preheating time out, but the Prime Day event date has not yet been announced?

There have been rumors about when Prime Day will start for months. Now Amazon has finally revealed the information!

Prime Day may start on October 13

Foreign media reports: Amazon Prime Day 2020 may be held in the near future. Several measures taken by Amazon in recent days have some foreshadowing of this.

Media have discovered that Amazon is preparing brands, sellers and employees in its operations network for the grand shopping festival that will be announced soon.

The media learned that Amazon recently sent an internal email stating that the two-day shopping event will be held from October 13th to 14th, and the official announcement is expected to be made on September 27th.

In addition, Amazon notified warehouse workers last Friday that full-time employees would not be allowed to submit new leave applications between October 13 and 20 to "prepare for a busy fall."

As for suppliers, Amazon has notified suppliers that they can submit limited-time promotions or "flash sales" before October 11. Fahim Naim, a former Amazon executive and CEO of e-commerce consulting firm eShopportunity, said the company also restricted brands from submitting certain deals during the week of October 13.

In addition, a seller in the seller communication group sent out the backend flash sale schedule and said: There are no flash sales on October 13th, it feels very likely!

Compared to the previously rumored October 3rd, it seems that sellers are more looking forward to Prime Day starting on October 13th, because this means that some sellers can rest assured to take a long National Day holiday (if not, just ignore what I said)

In addition, the editor has also received news that the Japanese Prime Day will also be held from October 13th to 14th.

Although an Amazon spokesperson responded in a statement to the media that the date of "Prime Day" has not yet been announced. However, judging from Amazon's various measures, the 2020 Amazon Prime Day event is likely to take place between October 13 and 14.

So what will this year's Prime Day look like?

Amazon Prime Day becomes the most important shopping festival this year

New research commissioned by Molzi shows that UK shoppers rate Amazon Prime Day as the most important time to shop online, ahead of Black Friday and the January sales, with 80% of UK shoppers planning to buy products on Amazon Prime Day later this year.

More than 44% of respondents said Amazon Prime Day ranked first, surpassing Black Friday (43%), January sales (24%), December Christmas shopping (23%) and Cyber ​​Monday (22%).

Most consumers who plan to shop on Amazon Prime Day say special deals and promotions will influence their shopping choices.

Obviously, Amazon Prime Day 2020 is a long-awaited carnival for both buyers and sellers. Of course, sellers should understand the relevant activities of Prime Day in advance and formulate promotion strategies, so that everything can go smoothly.

The Prime Day event submission guide page of Amazon Japan, Europe, and the United States provides the information sellers need to submit Prime targeted coupons and Prime exclusive discounts for Prime Day, including submission time nodes, submission requirements, submission methods, and FBA warehousing deadlines.

Guide to applying for Prime Day events in the US, Japan, and Europe

For more Prime Day promotion strategies, please click on the previous article "Amazon Prime Day Marketing: Are you still worried that your brand will not have sales if you can do these 6 things?"

There is less than a month left until Prime Day on October 13. After reading the above content, I wonder if sellers are confident and eager to try it out?

Sellers are advised to consider increasing their preparations, improving their operational and management capabilities, and fully experience the feeling of explosive sales on Prime Day!

Together with the sellers, we are looking forward to October 13th, waiting for everyone's good news~

Text ✎ Xiyue/

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