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Influencer marketing is one of the most common marketing methods nowadays. If sellers do not contact influencers through service providers or platforms, they need to find influencers themselves. If sellers do not know where to start, they can try the following 15 tools, all of which are free, and some are free for a limited time. HypeAuditor uses AI technology to collect data from different channels, analyze the quality and quantity of fans, and rank influencers . Users can screen influencers in the following ways: - Select the Top 1000 Internet Celebrities list, covering 14 categories
- Select the global influencer ranking list or the influencer ranking list of a single country
HypeAuditor's rankings include the following information: - Instagram Usernames of Influencers
- The main topics of influencer posts
- Nationality of influencers’ fans
- The real engagement of fans
Clicking on an influencer will take you to a statistics page that provides information about the influencer’s Instagram account performance, fan quality score, fan demographics, engagement, and more.
Discover.ly is a Chrome extension that allows you to view the social accounts of email recipients, Facebook, and LinkedIn contacts . For example, you can view the common Facebook friends of LinkedIn contacts. You can also check the social media accounts of your contacts on other platforms, such as Google+, Klout, Angel base, FourSquare, and Behance. The usefulness of Discover.ly is to check whether your friends are related to the influencer, and then you can contact the influencer through your friends. Tweetdeck is a free social management panel provided by Twitter. Tweetdeck can display your Twitter timeline, @ messages, private messages, search results, hashtags, etc. Tweetdeck can manage up to 200 Twitter accounts. Tweetdeck has a very powerful search function, which can be used to track the @ status of competitors and the use of tags . Through these methods, you can find Internet celebrities. You can also search for the number of reposts. A high number of reposts indicates that the person has a certain influence. When your fans follow a new user, Tweetdeck will remind you, and you can investigate these users to see if they are Internet celebrities.
Social Crawlytics can track content and competitors, understand the most popular posts on the platform, and analyze the successful content of competitors. Each Social Crawlytics user can get 2,500 points. Each URL consumed consumes a certain amount of points. New points are generated every week, and you can also complete tasks to get bonus points. Social Crawlytics can analyze the social performance of crawled web pages, such as the total number of shares. This is also a way to find influencers .
It’s difficult to find influencer blogs using Google search because its search results mix all types of websites. This is not a problem with Alltop because this tool only displays blog content. Alltop mainly searches for popular blog posts in specific fields manually. You can use it to find popular posts in related areas and understand the most influential blogs related to your topic .When discussing influencer marketing, we rarely think about podcasts. However, podcasts have grown rapidly in recent years, and many influencers publish podcasts regularly. Podbay.fm is a tool that ranks podcasts in different genres. You can then search for podcasters in relevant categories .Klout gives you a good idea of an account's social media influence . It rates each account on a scale of 1-100, with the higher the influence, the higher the score. For example, stars like Katy Perry (92) and Justin Bieber (91) both scored above 90. Some niche influencers may not score very high, but generally speaking, users with a score of 63 or above are ranked in the top 5%. Download the Klout plugin and go to your Twitter account to see everyone's rating.Crowdfire lets you track followers on Instagram and Twitter . It’s free for two accounts, but you’ll need to pay for more. Crowdfire can find influencers related to your category.
Although Full Contact is not completely aimed at influencer marketing, it can indeed track influencers. Full Contact is a contact management solution tool that can connect to Google, Facebook, Twitter, LinkedIn, mobile phones, etc. to create an overall contact list, delete duplicate contacts, and integrate other contact information to provide information that can track influencers. The free version can match up to 100 people and 100 companies per month.
This is a free browser plug-in that you can use when browsing the websites of Internet celebrities to understand the various rankings and related analysis of the websites .
Hunter.io allows you to search 100 times a month for free. You can enter a URL and it will find the email addresses associated with the URL. This is especially useful when looking for internet celebrities. For example, if you see a blog and want to contact the blogger, you can enter the blog address and then find the blogger's email address . Also, if you are not sure if your email address is correct, you can enter it into Hunter.io to check it.
Personapp mainly guides users step by step, such as what are the goals, what are the needs, and finally determine what type of influencer you want to contact. Personapp is equivalent to creating an ideal influencer model, and then you search for influencers based on this model.
Similar Web provides relevant analysis of websites , which you can use to investigate the website performance of potential influencers.
The free version of Buzzsumo shows limited results. It tracks which topics have the most shares on social media . In addition, you can see who has the most shares, helping you find and analyze influencers . The free version only allows you to view 10 influencers.
15. GroupHigh Monthly Influencer Lists The GroupHigh website provides 12 types of influencer rankings . It is ranked based on the platform's influencer database. If these 12 types are related to your category, you can check out the relevant influencers. These 12 types are:
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