Three categories that Amazon must not touch!

1. Categories that need to be reviewed

Some categories on Amazon are not open to third-party sellers, some categories are not open to sellers outside the United States, and some categories are semi-open and need to pass Amazon 's category review.

• CPC certification: contact products such as electric toys, pacifiers, children's clothing, and child protection products such as baby carriages , cribs, fences, and safety seats;

• UL certification: household appliances, small appliances, lamps (high voltage), basically not used for those below 12V , communications;

• FCC certification: computer accessories, home appliances and their accessories, power tools, lamps, audio and video tools, wireless products, toys, security products, industrial machinery, etc.;

• FDA certification: food (seafood, agricultural products, specialties, snacks, etc.), medical (medical devices, cosmetics, medicines, etc.).

Suggestion: It would be better to wait until you have some operating experience before entering the category that requires review.

2. Pet Category

• A high proportion of sellers are old ones, a high proportion of Amazon-owned businesses are operated by the company itself, and there are even large sellers with both capital and resources . These sellers entered the market early and have basically monopolized the category.

• The industry is seriously inward-looking, and blind entry may result in terrible conversion and click-through rates of listings , and the cost of PPC ad clicks will also remain high.

• Competition in the pet toy category is extremely fierce, with many big sellers and serious monopoly among the top players . There are many products with over 10,000 reviews.

Suggestion: Avoid the hot sellers and don’t touch them!

3. 3C Category

Everyone must be aware of this category. Currently, this category is a very red ocean , and the market share has basically been snatched away by some big sellers in Shenzhen. Therefore, for some small and medium-sized sellers, it is actually very difficult to grab a relatively large market share if you enter such a category.

• Rapid product updates and fierce technological competition

• The red ocean in the red ocean, domestic sellers are concentrated, and the profit margin is small

• High advertising costs
  Large initial capital investment
  High return rate and high hidden costs

  There are many variations of this category, and the pressure on capital