Recently, many sellers have discovered that there is a new “product information update reminder” in the Amazon backend. Upon closer inspection, they discovered that Amazon has started using AI to automatically optimize ASIN product information again!

Moreover, this adjustment is effective by default , with no exit option. If the seller does not manually confirm or modify it, the AI-optimized content will directly overwrite the existing listing information after the feedback deadline !

For veteran sellers, Amazon’s “unauthorized optimization” of listings is no longer unfamiliar, but new sellers may not realize how big an impact this wave of AI changes will have.

Good optimization may make your Listing more in line with the platform algorithm, but if it is changed unreasonably, it may directly affect the weight and even lead to a decline in sales!

Therefore, sellers who receive the notification must check their listings immediately to avoid being cheated by “AI optimization”.

How to view and handle Amazon AI Listing optimization?

After receiving notification of Amazon AI adjustments, sellers must follow the steps below:

1. Log in to the backend and find the "Review Product Information Update" page.

Open the Amazon notification email using your usual network environment, click the link or yellow button inside to jump to the information update page.

2. Download the AI ​​optimization suggestion form.

Find the "Download for Review" button on the page and download the Excel file. The file name is usually in a format similar to Catalog_Update_202x-0x-0x.

3. Check the changes recommended by AI

The form will contain two parts:

"Explanation" (tell you the reason for this AI optimization)

"Data to be reviewed" (including ASIN, current value, system recommended value, etc.)

You need to check whether the recommended values ​​are reasonable item by item, especially key fields such as title, five-point description, search keywords, etc., to ensure that they will not affect the listing weight and conversion rate.

4. Submit Feedback: Accept or Reject Changes

If you accept, you can directly select "Agree".

If you reject, you need to fill in the reason for rejection in the "Other Details" column, and fill in the value you think is correct in the "Other Suggested Values" column. (Note: Do not fill in the "Feedback Reason", otherwise it may be reported as an error!)

5. Upload the review form and wait for Amazon to confirm.

After filling in the form, return to the "Review Product Information Update" page, upload the form, and submit your feedback. Your listing information will not be automatically modified by AI until Amazon passes the review.

From Amazon's perspective, they hope to make listings more compliant with platform rules and improve conversion rates through AI adjustments. But the problem is that AI-recommended content is not necessarily suitable for all sellers .

✅ Which sellers may benefit?

• For novice sellers who lack experience in listing optimization, AI recommendations may make the page more standardized.

• Some listings are not well optimized, and AI may be able to help you find a better keyword combination.

❌ Which sellers should you be careful of?

• Mature best-selling listings: Products that already have stable weights. Any rash changes may affect traffic distribution.

• Precisely optimized listings: If your listing is optimized through precise A/B testing, AI adjustments may disrupt your original SEO layout.

Therefore, this AI optimization is not a "one-size-fits-all" good thing, but sellers need to judge whether it is applicable!

Sellers must pay attention! These points must be prepared in advance!

Amazon’s AI optimization is not a bad thing, but it must be under your own control!

This wave of adjustments may bring new opportunities, but it may also cause some sellers to fail.

So, hurry up and check the backend, don’t wait for AI to automatically change it and then regret it! 🚨🚨🚨

DeepSeek Amazon Practical Guide