Have you ever had a product that was selling well but was suddenly removed from the shelves? Or have you suddenly received a complaint letter? Don’t be surprised. This is because you have touched on Walmart’s keywords and so-called “sensitive words” on the detail page. Sometimes some sensitive words make many sellers very helpless. For example, Walmart TNS will prompt you for the sensitive word “cock” for “adult”, which makes many sellers feel very helpless when typing keywords. So today we will take stock of how to avoid those “sensitive words” so that your store not only has traffic but also is very compliant. Prohibition and restriction on sales At Walmart, some words are "prohibited and restricted for sale". Generally, the first thing they do for such products is to review your keywords. Once designed, they will be removed from the shelves because they are "prohibited and restricted for sale". Generally, such words include these: Adult Products, Masturbation, Penis, Mini Pen Camera, Card Writer, Card Copier, electronic cigarette, cigarette, medicine, Gun, Laser Pointer Pen (Note: FDA), Tactical Riflescope, Hunt, Shoot, Laser (Note: FCC), Tobbaco, Essential Oils (Note: FDA), BuckyBalls (Note: strictly controlled goods), Thermometer (Note: FDA), Bulletproof Vest (Note: strictly controlled goods), surgical mask, medical mask, KN95. Racial Words Another type is "sensitive" words, and the scope of sensitive words is also relatively broad, but the main basis for assessment is still related to religion, racial incidents, and violations of laws and regulations. For example, "george floyd" and "I can't breathe" are both from incidents involving black people in the United States, which are considered racial incidents. Whenever similar words appear, they are considered very unfriendly, even if they appear on products. Brand infringement I believe everyone can understand brand keywords. Many big brands can be avoided, but the only thing is that some small brand words may appear accidentally. In the United States, everyone attaches great importance to brands, so many small brands will also register online, which will lead to some unpopular words that sellers will misjudge, such as; Kingston, SanDisk, Flappy the Elephant (Note: Toys), Gund (Note: Toys), The Beatles (Note: Clothing), MIFFY, Original, Genuine, Nite Ize S-Biner, Moki Doorstep, LaynGo, zaful, Graco, SKEMI, 3D Push Block, lazy one, Infamous Swim, Kids Room (Note: Lay-n-Go brand appearance patent), Storage Bag Toys (Note: Lay-n-Go brand appearance patent), Viktor & Rolf, micro card (Note: SD-3C LLC brand trademark), TF card (Note: SD-3C LLC brand trademark), Folding Bikes (Note: Ming Cycle appearance patent), Buckle Toy (Note: BUCKLE TOY trademark), replica (Note: a sensitive word for imitation products, not a brand word). Insult words The rest are some representative "insulting words". I believe many sellers know how to avoid them, because the most common issues are religious. The less popular ones happened before. A seller used the word "chubby". The seller just wanted to describe it, but it was finally pushed as a sensitive word, so I have sorted out some of them here for you; Lesbian/Gay (Note: description of homosexuality), plump, chubby, slavery gets shit done, salvery, shit, Cross necklace (Note: the cross is suspected of religion), stupid, idiot, boots, tits, frigging, Chink, nigger, Gringo, Yank, Redneck, Cracker, Sister-fucker, White trash, Palagi, Gweilo, Roundeye, Twinkie. In any case, sellers still need to pay attention to the vocabulary in their titles and detailed introduction pages. If they do not understand the relevant vocabulary rules and add relevant vocabulary incorrectly, sellers will suffer a lot of losses, which will not be listed here. |
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