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▲ Video account attention: cross-border navigation According to e-commerce data company Marketplace, as of the end of 2020, 42% of the top sellers on Amazon were from China, compared with just 11% in 2016. Chinese sellers’ overall sales on Amazon are second only to those of the United States. Although Chinese sellers rank among the top in terms of quantity and quality on Amazon, this "e-commerce overlord" with its own traffic treats Chinese sellers ruthlessly. To date, the fog in the cross-border circle has yet to dissipate. Brand involvement, frozen funds, account warnings, and a steady stream of negative news have shrouded sellers in a dark cloud. Billion-level sales and brand Since April, tens of thousands of sellers have been slaughtered by Amazon's "account ban sickle". However, when the big sellers have been hit hard, Amazon has made a comeback and started to take action against the remaining brands... Some sellers reported that two billion-level sellers who had previously been banned by Amazon were recently targeted by Amazon again, and the brands with higher revenue under the two big sellers were banned one after another. ▲ The picture comes from the seller communication group After verifying on Amazon's official website, I found that these two brands could no longer be searched. It was learned that one of the blocked brands’ stores sold solar lamps, with annual sales conservatively estimated at more than 200 million yuan. This product was also the category that the big seller focused on. The impact of account suspension is absolutely unprecedented. The loss of funds and inventory is enough to rewrite the fate of a company. There are also constant reports of layoffs and suspensions from companies whose accounts have been suspended, which is very sad. One seller lamented: This is a ruthless extermination! Amazon’s crackdown is not only aimed at the top sellers, but also at mid-tier sellers. Sellers in this category were deducted by Amazon Recently, a seller revealed that the boss of a cross-border company was suspected of committing suicide. The reason was rumored online that 170,000 US dollars was deducted from his Amazon account for no reason. ▲ The picture comes from the seller communication group This news has not been confirmed yet, but it has been observed that there are quite a few sellers who have had payments deducted by Amazon, with the amount reaching hundreds of thousands, and these payments have occurred one after another in recent days. A seller posted that his two US accounts had funds deducted for 180,000 US dollars and 370,000 US dollars respectively, but after opening a case for consultation, the specific reasons were still not determined. The seller said that the deduction details in the backend payment transaction list showed "other", but no specific reason was stated. He checked the registration email and performance notification, but there was no email. He opened 5 cases and asked the customer service, but they said they could not find the reason and helped to transfer it to the relevant team. ▲ The picture comes from Zhiwubuyan As of press time, the seller added that the deductions were related to the hot air comb he sold. This product was taken off the shelves before Members' Day, and his appeals have been unsuccessful, and the product has always been in a reserved status. Coincidentally, another seller also encountered a similar situation. According to the seller's feedback, his Amazon account received a deduction of one million from Amazon yesterday. The reason for the deduction was also that there was a problem with the hot air comb he sold. It is learned that after the account was deducted 1 million, the seller received an email from Amazon. The content of the email is as follows: Regarding the fees you inquired about, after checking, the reason for this fee deduction is: Health Canada notified Amazon that the products in your account were causing harm to consumers due to safety issues and should be recalled. Since you failed to respond in time, Amazon has implemented this recall and refunded the customers. As part of the recall execution, Amazon recovered the refunded consumer funds from your account. At this point, the mystery of Amazon's sudden deductions has been solved. According to Amazon's explanation, the products sold by the seller had safety issues and were subsequently recalled by Amazon. Therefore, the amount deducted from the seller is the total sales revenue from the sale of this product, and the deducted funds are fully refunded to the consumer by Amazon. But some sellers also questioned: The goods have been sold, the advertising fees have been spent, the goods are gone, and now they are deducting our money? Many Amazon sellers have previously reported that hair dryers/hot air curling irons sold on Amazon need to provide UL859 certification. It is understood that when listing products on Amazon stores, all federal, state and local laws and Amazon policies applicable to these products and product information must be followed. Substandard products can easily cause fires, endangering people's lives and property safety. Sellers who are found to be selling similar products will often receive email notifications to remove the products from the shelves. At present, it is still questionable whether the funds deducted from the above-mentioned sellers can be recovered, but if there are sellers selling similar products, they must be vigilant and check whether the products have quality problems. It can be seen that the platform's control network is becoming increasingly tighter, and sellers have to be on guard against Amazon's fatal blow at any time.
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