If you want to enter Walmart, read this article first!

Amazon is currently subject to many restrictions. Although Walmart's online sales are not high at present, after a rough look, the selling price and WFS's delivery fee are not much different. It can be said to be a small Amazon. However, this Black Friday and Cyber ​​Monday completely overturned many people's views on Walmart. You may see a lot of Amazon's shadows. The traffic may not have reached a particularly high level, but the sales of many sellers have doubled. This has also made many sellers start to pay attention to Walmart one after another. At the same time, many small problems have also arisen. Today, Xiao Ma Ge is here to review some of Walmart's small problems for everyone.

In the past, when the threshold of Walmart was relatively high, it was dominated by American companies. It has been relatively stable in the past six years, and most of them are 3P accounts. Although not as powerful as DSV, they are still acceptable. Later, Chinese companies entered on a large scale, and the traffic was slowly divided. If your product sells well in Walmart, it may not be because of how good your operational capabilities are, but because your product is very popular in the market. Due to limited traffic, Walmart’s current traffic cannot be said to be able to support a company and a factory, but it is currently the best distribution platform . Once the volume increases dramatically, it will be another matter. This is the current situation of Walmart.

Although Walmart is only one-tenth of Amazon, its profits are still quite high. There are actually a few points that new friends need to pay attention to;

1. Don’t use FBA for delivery. Walmart orders must be submitted before 2PM of the same day, so the timeliness requirement is actually higher than Amazon’s self-delivery, and once submitted, it cannot be changed. In this case, FBA delivery can be ruled out. If you fail to apply for WFS, you can read the article “ How much have you missed from Walmart today? Don’t wait until the last train to regret it! ” which mentions how to ship.

2. The entire after-sales service requires a delivery address. Customers return the goods to the physical store, and then Walmart returns them to the place you specify. This is also the most complete feature of Walmart at present.

3. Because advertising expenses are very small, and in many cases orders can be placed without even advertising, the overall profit is much more considerable than that of Amazon.

Walmart may not need too much operations, but it still needs to consider these points;

1. Walmart attaches great importance to price. Although it attaches great importance to products, if it finds that your prices are ridiculously high, it will directly remove them from the shelves because it will affect the shopping experience.

2. Most of Walmart’s consumers are around 40 years old, and they offer buyers many discounts because of the prices.

3. Walmart has a high entry threshold and also has higher requirements for online sales experience and turnover.

4. In terms of market potential, Walmart's market is larger and the competition is relatively less. The first batch of sellers to enter may become those sellers who entered Amazon in 2010 and won the chance to marry a beautiful, rich woman and drive a Ferrari.

5. There will be many bugs in Walmart's backend product listing and product promotion, because Walmart has only a few years of experience in third-party online sales, and its data processing capabilities for the seller's backend are completely inferior to Amazon. If you are used to Amazon, you will find that Walmart's system may be simpler.

6. Walmart stores have API and batch upload functions.

7. Walmart’s evaluation has just begun (it already has a mature method)!

Finally, I still want to tell you that Walmart has started the second round of investment promotion, and there have been major changes in many policies. For specific details, please refer to " Walmart's investment promotion policy has changed significantly, and rejected sellers can register again! "