Competitive product analysis | How to learn competitors' operating strategies

The super useful information I bring you today is how to learn your competitors’ operating strategies!

Now that Amazon's competitive environment is becoming more and more mature, everyone is thinking about how to meet the new trend of change. The main direction of transformation is basically centered around the core of e-commerce:

Products, operations, capital .

(1) Product : depth of product development, supply efficiency of traditional supply chain, capital turnover cycle, etc.

(2) Operations : branding, refinement, data-based, channel-based, and comprehensive operating costs (logistics, VAT, overseas warehouses, team organizational efficiency), etc.

(3) Capital : Industry resource integration, business channel expansion, team building, and sufficient cash flow to achieve scale and standardization.

Competitive product analysis is the most important part of our operations. Different categories of products have different attributes, and the analysis methods are also different. To study whether a competitor is strong or not, we generally study from several aspects:

1. Check LISTING layout

2. Check the authoritative link writing method

3. Analyze sales curve

4. Check for deals/reviews from external channels

5. Check the official website construction

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