Another platform bonus is coming! Newegg takes advantage of live streaming to sell goods

It is learned that on May 11, Newegg held a discussion meeting on NeweggLive. NeweggLive was launched in September 2021. Newegg's live shopping videos can be seen on its mobile app and TikTok, showcasing some of the hottest technology products on the Newegg platform.

Livestreaming events play a huge role in expanding sales in categories related to Newegg’s brands. While the company showcases some of the top brands and products in core categories such as gaming computers, computer components, monitors, and other products, livestreaming shows also create opportunities for new sellers to showcase their products during the shows.

NeweggLive broadcasts live several times a week, and the live broadcast room offers more favorable prices than the platform. Through live broadcasts, the interaction between brands and customers is emphasized, and Newegg's popularity has soared, and some brands' products have also received a lot of exposure.

Newegg Livestream interacts with current and new customers in a more entertaining way. The hosts provide a multi-dimensional perspective of the product, in-depth descriptions, and detailed demonstrations of product features, greatly increasing consumer engagement.

For most Chinese sellers, Newegg is no stranger. Since its establishment in 2001, the platform has more than 38 million registered users, and is in a leading position in the industry in terms of user reviews, average order value and repurchase rate, becoming the world's leading e-commerce platform for technology products.

Editor✎ Ashley/

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