In 2024, when people discuss which categories are suitable for cross-border e-commerce, they usually mention some "negative examples".

Sellers who are preparing to enter the cross-border e-commerce market are strongly advised to avoid those fiercely competitive "red ocean" or even "bloody ocean" categories. Especially on the Amazon platform, there are four categories that are recognized to be extremely competitive.

3C electronics and small appliances

Years ago, I heard people say that going overseas to do 3C electronics has low costs and high profits. But now is a different time, more people have joined the market, and this category has become the king of volume. Sellers who need to arrange off-site promotion of celebrity videos, please contact customer service V: FLA66668888

Not to mention how fierce the competition is in these categories in China, Shenzhen Huaqiangbei, as the big brother of domestic 3C electronics wholesale, would cry if it were involved in Amazon.

The "Three Lucky Treasures" and "Calabash Brothers" products that sellers try to avoid basically belong to this category.

This type of blood seafood product already has a very mature supply chain system in China, and only a few leading merchants can handle it. It is basically impossible for small sellers to make money from these products.

Moreover, the merchants who are at the top of the game must have some "black technology" to earn high profits at the risk of closing the store. Only those who have resources, funds, and strong risk resistance can play.

But if you are a newbie or do not have strong funds, resources, and risk resistance, it is best not to enter this category.

This category seems to be very good, with high demand, rich products and good profits, but in fact most new sellers can't make much money . Sellers who need to join the seller exchange group, please contact customer service V: FLA66668888

Clothing category

Toys Category

The toy category is often associated with children. In fact, the market is huge, and the chance of producing a hit product is the highest on Amazon. In addition to Amazon, there is also a good market on other platforms.