Practical information worth collecting, the latest article on opening a store on Amazon | Recommended collection

In the past two years, more and more friends who are engaged in traditional e-commerce and foreign trade have entered the Amazon platform and learned about opening stores on Amazon through various channels. Some seller friends told me that they don’t have a tax number, a US company, an overseas bank card, a dual-currency credit card, and other similar problems... These are relatively basic problems. In fact, registering on Amazon is relatively simple.

The editor has compiled a document so that more seller friends can learn more information from it, hoping to help more seller friends.

Amazon Site

The first thing sellers care about is which site is better to start with. I personally think this is related to your target market and your foreign trade e-commerce team. For example, for some sites with minority languages, it is best to have foreign trade talents with minority languages in the team.

Generally speaking, I suggest you start with the US site, which is easier to register, followed by the UK site, which is all English-speaking and has a large consumer group! Of course, you can directly register your target site.

nation	Amazon website
USA	https://www.amazon.com/
U.K.	https://www.amazon.co.uk/
France	https://www.amazon.fr/
Germany	https://www.amazon.co.de/
Italy	https://www.amazon.it/
Spain	https://www.amazon.es/
Australia	https://www.amazon.com.au/
Japan	https://www.amazon.co.jp/
Canada	https://www.amazon.ca/
Mexico	https://www.amazon.com.mx/
Brazil	https://www.amazon.com.br/
India	https://www.amazon.in/
United Arab Emirates	https://www.amazon.ae/
Singapore	https://www.amazon.sg/
Netherlands	https://www.amazon.nl/
Türkiye	https://www.amazon.com.tr/

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Account Type

Before registering an Amazon store with a Professional seller account and an Individual seller account, you need to understand the account types of Amazon. Amazon is mainly divided into: Professional seller accounts (with monthly rent) and Individual seller accounts (without monthly rent).

Account Difference

There are several important differences between Professional accounts and Individual accounts:

1. Individual sellers cannot have the batch operation function like PRO sellers;

2. Individual sellers do not have order data reports;

3. Individual cannot create special product details such as promotions;

4. Individual does not have a gold shopping cart;

5. Individual accounts have no monthly rent, but only charge $0.99 for each product + commission for selling a product;

6. Professional sellers pay a monthly fee of $39.99 + commission for selling one product (which is what we understand as deductions). The commission ratios for different products are different ($39.99 monthly fee for the US site, £25 monthly fee for the European site).

How to register an Amazon account

Where can I register an Amazon account and what information is required?

1. Apply directly on the official website;

2. Through a third-party agency.

European site requires additional information

According to Amazon registration steps and requirements, you need to prepare the following information:

1. Dual currency credit card (VISA or MasterCard dual currency credit card is recommended to deduct the monthly rent of the store);

2. Overseas bank cards (P card/WF card/Hong Kong bank card/overseas bank card, to receive Amazon sales payment)

3. Independent computer and network (clean, not logged into Amazon seller account, nor logged into buyer account);

4. Mailbox (receive important emails, communicate with Amazon and buyers);

*Note: It is recommended that computers, the Internet, and email be used exclusively for their own purposes. Email should not be used in conjunction with other channels such as eBay.

If you apply through an investment manager, you also need to prepare the following materials in advance (mainly for enterprises):

5. Product Information Collection Form;

6. Scanned copy of the company's business license (either Chinese or Hong Kong companies are acceptable);

7. If you have a brand, please provide brand certification (provide trademark registration certification or trademark authorization certification);

European stations require additional information:

8. Personal bills (bank bills/communication bills/water, electricity, gas bills, etc., with personal name and address, from the last three months);

9. Corporate bills (bank bills/communication bills/water, electricity, gas bills, etc., with company name and address, from the latest three months);

10. Scanned copies of passport or ID card + household registration page.

besides

Other documents required by Amazon. If you are doing European overseas warehouse or FBA, you also need a VAT number. I don’t have a dual-currency credit card? I don’t have an overseas bank card? What should I do?

1. It is very easy to apply for a dual-currency credit card. As long as you have a credit card from a domestic bank, you can call the credit card center and say that you want to apply for a dual-currency credit card. You can apply for it quickly according to the bank's requirements. This may be a faster way.

2. If you don’t even have a credit card, you can only apply for it at the counter, and the processing time is about one month;

3. As for the WF card, it is the WorldFirst card.

① For the US site, we recommend that you apply for a US bank card. Both Chinese individuals and US companies can apply for a US bank card.

② For European sites, it is recommended that you apply for a bank card in pounds or euros. The difference between self-registration and registration through an Amazon Merchant Manager (only for corporate sellers) In terms of the process, Amazon's official merchant manager will provide guidance and provide timely feedback on any problems encountered.

➤ In terms of operations, Amazon's official investment manager will provide guidance for more than one year, and you will have the opportunity to participate in Amazon activities, such as flash sales, etc.

➤ In terms of efficiency, Amazon's official launch manager will provide guidance, and the problems encountered during the launch process will be very clear, especially during the review process;

➤ In terms of safety, Amazon’s official account manager will provide guidance and timely communication when problems arise, so that relevant issues can be resolved. If danger occurs, guidance can also be given in advance and improvement plans can be proposed to nip the danger in the bud.

4. Self-registered sellers can only communicate and solve problems through the backend, and their accounts are also at risk of being blocked (the main reason is that they don’t understand Amazon’s rules and policies well).

Which method is better, applying through an overseas company, applying through a global store opening project, or applying individually?

This question actually depends on the stage and strength of each seller, as well as the market layout. Of course, the most important thing is experience.

① If you are a small seller and are just starting out, you can register a personal account yourself at no cost.

② When you reach a certain stage, some team members can consider registering domestic companies and Hong Kong companies, and registering Amazon accounts through the global store opening project.

Finally, you can also consider registering overseas companies and brands to carry out international brand operations.

When registering an overseas company, you need to solve one problem, which is financial and tax issues. When registering an Amazon account through the Global Store Program, Amazon's account manager will provide certain guidance and some later support. The account is the most secure, but the application is somewhat difficult.

Generally, successful sellers will obtain Amazon accounts through various means, which is what we call multi-account operation. However, Amazon does not allow multi-account operation, so you need to be careful when operating multiple accounts, which requires some skills.

(Source: Cross-border Black Technology)

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