Will Cyber ​​Monday become the biggest online shopping day in the U.S.? Sellers: It's just an ordinary Monday

Time flies like a clockwork, and December is here in the blink of an eye. For sellers, this period not only means the arrival of the end of the year, but also the peak season for cross-border businesses, and the year-end hope for booming orders.

The “Black Friday” promotion that lasted for a week at the end of November has just passed, and sellers have ushered in “Cyber ​​Monday”. In addition to “Thanksgiving” last week, various big promotional activities are ongoing. The peak season is really here. So what is the order volume of sellers during the peak season?

During the just-concluded "Black Friday" promotion, many sellers said that the number of orders was flat, or even decreased, and that it was a fake Black Friday. Although there are certain promotional activities for online shopping on Black Friday, the discounts and discounts in offline shopping malls are greater, so many foreign consumers prefer offline shopping, resulting in a small increase in the number of sellers' orders, which is understandable.

Many sellers had poor sales on Black Friday and turned to expect to achieve a surge in orders during Cyber ​​Monday. However, as the Cyber ​​Monday bell rang, looking at the situation of the seller community, some were happy while others were worried.

According to Amazon's backend notification, the start time of the "Cyber ​​Monday" activities on each site is as follows:

US site: November 28-November 30.

European site: November 20-November 30.

Japanese site: November 30-December 1.

At 3 pm today, Cyber ​​Monday on the US and European sites came to an end. So what will be the sales situation of Amazon on Cyber ​​Monday this year? How did sellers perform during the two-day Cyber ​​Monday promotion?

Amazon has reportedly offered consumers nearly two months of promotions since its Prime Day last October in an effort to be more competitive and make up for sales losses this year due to the closure of shopping malls and other stores caused by the epidemic.

Adobe Analytics data shows that Cyber ​​Monday will be the largest online shopping day in U.S. history, with online sales estimated to reach $12.7 billion . This figure will exceed the sales of Black Friday in the United States because U.S. retailers enter the final stage of the extended holiday sales season.

After seeing the above news, a seller exclaimed: It turns out that I was also involved in a major project worth 12.7 billion US dollars!

But more sellers felt a chill after seeing the number of orders in their backend: Is today really Cyber ​​Monday? Why haven’t my orders been received yet?

In the seller communication group, whenever there is a big sale, many sellers start showing off their orders, those who have a lot of orders share their joy, and those who have no orders share jokes, and the arrival of Net One is no exception.

The first to appear were our familiar "Lin Dan" players . The orders they posted were as bleak as ever, and they demonstrated their strength in a famous book on cross-border e-commerce - "Amazon Online Store Operations, From Closing Stores to Running Away" .

"Does Net 1 have nothing to do with the European site?"

"When I woke up this morning, I felt like I had returned to the days before liberation."

"It was just an ordinary Monday."

▲ The picture comes from the seller communication group

According to the description of these players, they did not feel the blessing of the festival during Cyber ​​Monday . Instead, sales were dismal, almost the same as usual or even worse.

Of course, there are still some sellers who say their sales have doubled. “Normally I have 1 order, but today I have 2 orders, so that counts as double, right?”

The boss at this time: I'd like to give you the Best Comedy Teller Award as a reward? You don't need a year-end bonus this year, right?

▲ The picture comes from the seller communication group

In fact, zero orders is not the worst result. At least the seller’s account is safe. The saddest thing is to have the account blocked on the eve of the peak season!

"This year's Black Friday and Cyber ​​Monday sales are really bad, much worse than previous years."

"Last year it was booming, this year it's quiet."

"This year the big account is dead, sales are down to one tenth of what they were."

▲ The picture comes from the seller communication group

The general impression of sellers about this year's Black Friday and Cyber ​​Monday is that sales are not as good as in previous years, and this situation is also related to many reasons. However, for big sellers, nothing can stop them from making huge orders.

The next one to appear is the cross-border big seller. Here he comes, here he comes, with screenshots of his explosive orders.

Today, the editor randomly asked several sellers about their sales on Net1, and they reported good news frequently.

As expected, big sellers always try to show off or be amazing. I wonder how many small sellers will be jealous of this order screenshot?

Some sellers feel that there is not enough traffic on Online Shopping Day, resulting in little change in the number of orders. But for big sellers, the traffic during the holiday season is rising rapidly, and a surge in orders is not far away.

▲ The picture comes from Weibo

At this time, a high-level "Versailles seller" passed by and asked: Why are everyone posting their orders? I'll post mine too. On average, I get one order every 5-8 minutes. I'm going to have to eat dirt again during this peak season. I wonder if my brother-in-law has completed the formalities for the house he bought for me. It's so annoyingε=(´ο｀*))) Alas.

▲ The picture comes from the seller communication group

The editor has only listed the situations of some sellers, but in the communication group, the “Online Order Posting Contest” is still going on.

In general, although this year's online shopping promotion was affected by the epidemic and the situation was not as good as in previous years, there were still many sellers with impressive sales, and they made good use of the boost brought by the promotion. Sellers who did not have a big sales boom should also review the situation, summarize the problems and shortcomings that occurred in this promotion, and accumulate experience.

In addition, the "Cyber ​​1" of the Japanese site is about to begin. I hope that the sellers on the Japanese site can seize the holiday traffic and achieve a year-end boom in orders!

As of 3pm today, the Cyber ​​Monday promotions on the European and American sites have ended. I wonder how other sellers are doing? Feel free to leave your comments in the comments section~