Sellers, beware! Not only will you not make any money, you may even lose money!

In daily OZON operations, there are many things that sellers need to pay attention to. Today I will discuss with you the problems that you will often encounter after using OZON event marketing tools.

Many OZON sellers are eager to use marketing tools as soon as they can to place orders. They follow the activities that others have launched , but when they place orders, they find that the prices of their products are ridiculously low. The profits are equivalent to doing charity. Not only do they not make any money, but they also lose money.

If the product is sold in a package while participating in any "first-level" promotion, the package discount is applied to the price set within the framework of the "first-level" promotion; if the product is sold in a package while participating in any "second-level" promotion, the product will be sold according to the set package discount.

Level 1: This level includes discount promotions. If a product is participating in multiple "discount" promotions at the same time, it will be sold at the lowest price among all promotions. If one of the promotions has ended and the second promotion is still ongoing, the product will be sold at the current effective promotion price.

For example: The first promotion runs from April 1 to April 15, and the price of the product is 500 rubles. The second promotion runs from April 10 to April 20, and the price is 600 rubles.

In this case, from April 1 to April 15, the product will be sold at the lowest of the promotional prices (ie: 500 rubles), and from April 15 to 20, the price of the product will be increased to the price of the second promotion (ie: 600 rubles).

Level 2: includes promotions such as order total amount discount, 1+1=3, additional discount, coupons, Flash Sale, and packages

If a product is included in more than one promotion of the "1+1=3" category, the final price will be calculated as usual, as these promotions work in the same way. If a product is included in a "1+1=3" promotion, an "Extra Discount" promotion (or multiple "Extra Discount" promotions at the same time), a "Total Order Amount Discount" promotion, a "Coupon" and a Flash Sale, the lowest price among all the promotions will be used. If a product is included in any promotion belonging to the "Second Level" and a "Package" promotion at the same time, the product will be sold at the discounted price of the package.

For example, the current price of a product is 1000 rubles. The product is included in the "1+1=3" promotion, which runs from April 1 to April 20. The discount for this promotion is 330 rubles (33% of the current price), and the promotional price is 670 rubles. The product is also included in the "Extra Discount" promotion from April 1 to 15 (the discount is set at 35%). The discount for this promotion is 3550 rubles, and the promotional price is 650 rubles.

In this case, from April 1 to 15, the product will be sold at a lower price (ie: 650 rubles). From April 15 to 20, the price will rise to the price of the "1+1=3" promotion (ie: 670 rubles).

If a product that is already participating in a promotion is added to a new promotion, both offers will be applied to the product and the price of the product in the second promotion will be calculated based on the discounted price of the product in the first promotion.

Let's take two examples. Example 1: The initial value of the product is 1000 rubles. This product is included in the "Discount" promotion, in which the price of this product is 900 rubles. Then you add the product to the "1+1=3" promotion, the price of which is calculated based on 900 rubles. Then the discount of the "1+1=3" promotion is 33% of the total order amount. The selling price of the product depends on the prices of other products in the order.

Example 2: The initial price of a product is 1000 rubles. This product is included in the "Discount" promotion, where the price of the product is 900 rubles. Then the product is added to the "Extra Discount" promotion, with a 10% discount. The price of the product in this promotion is calculated based on 900 rubles: 900-900*10%=810, so the final price of the product is 810 rubles.

To sum up, I suggest that all OZON sellers use marketing tools appropriately , rather than the more the better. Because when using OZON marketing tools, there will be overlapping activities and the discounts will be doubled. So when sellers set up activities, they must carefully check the final price of the product to avoid damaging their own interests in the end.

However, you must also be careful not to cross OZON's bottom line. Many sellers see how much money OZON makes and want to try it out. Although OZON's rules are simpler than those of Amazon, Walmart and other e-commerce platforms, they are not zero rules, and some sellers have been banned. Below I have summarized some of the main reasons for OZON's ban.

1. The shipping channel does not match the shipping carrier set by the warehouse

2. Door-to-door delivery becomes self-pickup, for example, if you choose non-integrated logistics but use logistics that requires self-pickup

3. Cross-border to local delivery. For example, some sellers with overseas warehouses place orders from cross-border stores but the orders are finally displayed as shipped from Russian local warehouses.

Then there were delays in orders, and the overdue delivery was quite serious. The first time the store was closed for seven days, the second time for 14 days, and the third time the store was closed.

Late shipments, such as a large number of packages not being redirected in transit, may be caused by the selection of a group of logistics contractors whose tracking numbers are not posted online in a timely manner, which can also have a significant impact.

The order cancellation percentage is too high. The only exceptions are cancellations requested by the buyer, automatic cancellations by OZON, cancellations due to technical errors by OZON, and cancellations due to force majeure.

Russian agents who are not authorized by big brands but are authorized by big brands will also have their stores closed if they receive complaints from suppliers and the amount involved is relatively large.

Cross-border sellers who skirt the rules and sell items in clearly prohibited categories involving excessive amounts of money, such as drugs, precious metals, weapons, e-cigarettes, etc., are also not allowed.

It is not acceptable to use ERP to upload products in batches, nor is it acceptable to have a low product approval rate.

Following the sale of products with links that have brand or original protection, and continuing to follow the sale of the same products or merchants after the products have been removed from the platform, and then being complained about again.

Another example is selling second-hand items. If this is discovered by the platform or customers jointly complain about it, the account will be blocked in the most serious cases.

If you sell counterfeit goods, especially international brands, and are found by the platform, and the fact of sales is constituted, or if you are repeatedly complained by customers about counterfeit goods and provide evidence, your store will also be closed.

If the product quality is too poor and there are multiple complaints, the account will be blocked, so quality control must be done well.

Too many disputes, too many order cancellations in a short period of time, low store ratings, continuous bad reviews, etc., lead to the store's indicators being too low.

There are also operational issues, such as opening an account but not putting products on the shelves, not operating the store and not placing orders, false shipments, suspected fraud, suspicious activities initiated against the store and being complained about, or long-term arrears of OZON services, logistics and other fees.

Those who inflate sales, give positive reviews, place positive review cards, or use emails or WhatsApp to contact buyers to provide paid positive reviews have been reported.