In the past two days, relevant US agencies announced the cargo volume of major US ports in February. The data showed that almost all ports have plummeted! First, let's take a look at the overall import volume of US ports in February 2023, which was 249,407 TEUs, down 41% from February last year and 32% from January this year. From the data table, we can see that the most serious drop was in the Port of Los Angeles, which dropped more than 30% from January. As one of the most important ports on the West Coast, the Port of Los Angeles ranks third in the import volume of the United States. It was also crowded during the epidemic, and it took nearly two weeks to queue up to enter the port. Now the cargo volume at the Port of Los Angeles has been falling for several months in a row, and the overall cargo volume has reached its lowest point since 2020. According to the survey conducted by the data agency, the main reason is that the current retail inventory level in the United States is still relatively high. The slow progress of destocking has caused overseas sellers to generally reduce the number of shipments. In addition, the United States has experienced long-term port congestion and overcrowding in 2020 and 2021, so the port has taken many measures to expand and increase processing capacity. Now the cargo volume has returned to the level before the epidemic, but the port processing capacity is still very high, so some processing facilities in ports across the United States will be idle for a period of time. In addition, many newly built freight ships ordered after the epidemic have been delivered this year. The global shipping capacity is bound to go up. With high handling capacity and shipping capacity, shipping prices have also fallen sharply, even cheaper than before the epidemic. Compared with the beginning of 2022, a year ago, shipping prices have plummeted by nearly 95%! This has greatly expanded the profit margins of sellers. Many sellers have slowed down recently. Although there are not many orders, they can make a lot of money by placing orders. Taking this opportunity, many sellers are gearing up to do something big. Recently, Amazon Japan has a new points system that will be launched on April 4, which is another new feature that will facilitate sellers. “ Japanese station points system Amazon Japan recently announced that the new points system originally scheduled to be gradually launched on March 17 will be postponed to April 4. The new points system will have an independent management dashboard called Point Central, where sellers can set the points ratio independently, such as setting the points for the entire store, or setting the points for a single product or a category of products, and manage the points at the same time. In the past, if you wanted to change the points ratio, you had to go to the inventory page in the background, one product at a time, which was quite troublesome. Now with the new system, it is much easier for sellers to modify the points ratio in batches according to the rhythm of activities and product promotions. Points on the Japanese site have always been a very regional promotional method, and the official support for this has been continuous. There are not only special points promotion festivals, but also irregular promotions and special display pages for products with high points ratios. This is a feature that Japanese site sellers cannot miss. You can also scan the code to find me to get the corresponding skill package for the points game, and set it up well to prepare for the April points promotion festival! |
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