What is Interests? Interests Review

What is Interests? Interests Review
To enhance personalization, eBay launched a new feature called "Interests" that matches products to individual consumers' shopping preferences. Launched in May 2018


principle

With the help of big data and algorithms, Interests can provide users with hundreds of shopping topics, ranging from streetwear to sportswear.

To use this feature, consumers need to fill out a questionnaire and select their favorite content in categories such as hobbies, sports teams and styles. eBay will then combine this information with previous search data to develop targeted recommendations for each user.

use:

The eBay Interests feature is only available for iOS and Android users in the United States, but it will also be available on PC and web in the future. In addition, eBay also plans to expand this feature to other countries.


References

  • 1. eBay launches new feature to predict user interests and make recommendations to users: TMT Observation Network [cited on 2018-05-18]

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