Mexican toy market research: e-commerce platform sales increased 10 times, with Lego and other brands being the most popular

According to VML's latest research, Lego, Nintendo and Hot Wheels are the most popular toy brands among Mexican consumers. Mexicans are very loyal to toy brands, and toys have become one of the most consumed categories throughout the year. They are not only popular during festivals, but also have strong demand at all times of the year.

The study surveyed more than 1,500 brands and collected feedback from more than 19,000 Mexican consumers on their awareness and loyalty to toy brands.

The study specifically mentioned that as consumer demand changes, the types and functions of toys are also evolving. In addition to traditional toys, electronic games and collectibles have also become popular choices for consumers. Today's toys are not only exclusive gifts for children, but more and more adults also hope to find toys that can evoke their emotions and memories.

According to the needs of different consumer groups, the study divides the respondents into two categories: one is parents with children aged 0 to 11, and the other is adults. For parents with children, they are more inclined to choose toys that can promote hands-on skills, entertainment and family interaction, such as Fisher-Price, Nintendo, Hotwell, Play-Doh and Lego. For adults, they are more inclined to choose toys that can bring nostalgia, creativity and immersive experience. PlayStation, Xbox, Nintendo, Lego and Hotwell are the preferred brands of this group.

Data shows that toys are still an important category of gifts for families, accounting for about 52% of 27 kinds of holiday gifts. During Christmas, New Year and Three Kings Day, toy sales are particularly hot. More and more consumers tend to buy toys through e-commerce platforms. About 60% of toy sales are generated through e-commerce platforms. Amazon has become the preferred platform for most consumers, ahead of other platforms such as Mercado Libre, Liverpool and Walmart. Sales on e-commerce platforms have increased almost 10 times compared with previous years, and toy products have accounted for 57.8% of the revenue of the entire toy category, an increase of 47% over 2016.

Author✎ Summer/
Disclaimer: This article is copyrighted and may not be reproduced without permission. If you need authorization, please contact: happy