Walmart launches conversational shopping "Text to Shop"! Challenge Amazon Alexa!

Walmart recently launched a new service called "Walmart Text to Shop". Through this service, customers can send the products they want to buy to retailers and add them to the virtual shopping cart. Currently, the service is only launched in some designated areas and is expected to be promoted to more areas in the future.

Walmart positioned the service as a major advancement in its voice-activated shopping offerings. Its voice-activated shopping was initially launched in 2017 in partnership with Google, enabling customers to purchase a hundred thousand items through a Google or Apple voice device. Customers’ voice commands will automatically open the Walmart app and add their favorite products.

It is reported that Walmart launched its own voice-controlled shopping service. In addition to providing customers with a simpler shopping experience, it is also to counter its main competitor Amazon's Alexa voice-controlled device, which has been a leader in the digital commerce field for many years.

Dominique Essig, vice president of conversational commerce at Store No8, said the advantage of conversational commerce is that customers can communicate with Walmart in the same way they communicate with friends and family. By understanding customers' shopping preferences, they can provide their favorite or frequently purchased products. And the service is simple and convenient to operate, without having to learn how to use a new platform.

Editor✎ Irene/

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