What is Localytics? Localytics Review

Basic Introduction to Localytics

Localytics is ideal for understanding how users interact with your app. It can tell you how often each user opens your app, how much time they spend using it, and which activities or content within your app get the most attention from users.

Localytics Features

Localytics not only allows developers to view app activity, but also highlights which users are most likely to churn or convert based on predefined criteria. Localytics creates a database of profiles for all users, making it easy to create segments based on identified interests and behaviors and allowing for the execution of highly targeted push notifications or campaigns.

Finally, because Localytics allows developers to track a user’s path through their app, they can create custom funnels that help developers identify factors in their app that cause users to leave, as well as receive notifications when a user uninstalls their app.

Localytics in action

Localytics mobile app analytics tool can help you increase your user base. It provides services to businesses such as ESPN, Marvel, Temple Run, eBay, and supports platforms such as Android, iOS, Windows phone, blackberry, and HTML5. Some of its powerful features include user and session views, app usage information. ScreenFlow, A/B testing, channels, and segmentation.

Localytics Funding

In March 2015, Localytics announced a $35 million Series D funding round from investors including Polaris Partners, Foundation Capital, and Sapphire Ventures.