A wave of store closures occurred after the first day of the Internet!

Just when sellers were still enjoying the huge sales during the Cyber ​​Monday, a big thunderstorm occurred this morning: just after the Cyber ​​Monday ended yesterday, Amazon started to shut down accounts on a large scale. We all know that Amazon likes to settle accounts after the event, and this was the fastest one. Just after receiving a handful of orders, they immediately shut down the accounts. Let's take a look at the heated discussions in the group:

The group discussed the store closure issue

If you are confused by this heated discussion, it’s okay. Alice will summarize the three sins of this store closure:

1. Use keywords to get on the homepage and manipulate rankings;

2. Fake QA

3. Violation of variant relationships

What’s more serious is that this time it’s not just the small accounts that were affected, some group members also reported that their friends’ main accounts were also unfortunately killed. The cause of death was basically the same when checking with the service provider:

Zoom in to view

The account status is "blocked" because of "blocked for search ranking abuse". As the name suggests, Amazon has manipulated the search rankings, or in plain words, the account was closed because of the keyword ranking abuse .

I think the most powerful thing about the keyword homepage technology is the name. It sounds domineering. You can send any keyword you want to the homepage. Any seller can't resist the temptation. Group friends have asked me more than once whether I want to use it. My attitude is not to use it. It feels good when you use it, but there will be endless troubles after using it. As early as three years ago, I was attracted by this domineering name. I have always been an operator and I couldn't help but send a product to try it. In order to test the effect, two products of the same period were sent to the homepage, and the other was promoted by its own operation method. The result is that the product on the homepage did not reach the expected order volume, while the product promoted by advertising is still stable in BSR until today, three years later. What's more hateful is that this potential product that has been promoted to the homepage service is difficult to stabilize the homepage after the warranty period ends. Amazon is also a platform that cherishes its own traffic very much. It gave the product an opportunity but didn't seize it. Later, no matter how much it was promoted, it was weak, wasting such a potential product. This year, this service is extremely popular. There are always sellers rushing in to try it, thinking that they can take a chance without spending much money. However, they do not know that this is a 99% chance of death and 1% of life, and that 1% life is because there are thousands of buyer accounts to support it, which continuously increases the conversion rate .

Amazon Red Line

Here I would like to remind you that it is the peak period for investigation and removal. The account closure this time is just a warning to others. Amazon will start collecting evidence as soon as the Internet is closed, and will start to take action in February next year. So please pay special attention to the following points:

1. Don’t use keywords to get on the homepage service, even if the name sounds very tempting;

2. If the variant relationship is split, do not rush to merge it after being split twice, or your account will be closed for the third time;

3. Don’t use a machine to get into QA, you can use your own buyer account or real review account to operate

What else can we do under such high pressure?

As a dry goods exporter, I need to give you some operational suggestions at the end of the article. In 2018, Amazon topped the world and came to the public. Since then, more and more people have focused their attention on the platform, including government supervision, mass community discussions, etc. Any party can easily push Amazon to the forefront. In order not to give people a reason to criticize, Amazon will continue to prohibit black technology operations one by one, so what we have to do is to focus on the platform itself and not become a sacrificial guinea pig. Since the beginning of this year, Amazon has been constantly updating its advertising system. The most obvious one is the major update of the advertising background, which has added search terms and history functions, and implicitly delegated almost all advertising positions and advertising functions to SC seller accounts. It can be seen that advertising promotion is what Amazon itself recommends the most. In addition, the keywords covered by the product itself are also extremely important. For example, on December 2, all the keywords of one of our BSR products suddenly disappeared. The keywords on the first page of the big keyword natural search also disappeared, and the orders also fell to the bottom. At 11:00 in the morning (Beijing time), there were only more than 40 orders. The next day was Cyber ​​Monday. The result can be imagined. At this time, our approach was to reposition the keywords and change the first word position. After the change, 43 orders were placed in 4 hours. This is the power of operation, which is not necessarily slower than black technology, right? At the end of the article, I specially prepared some tips for keyword optimization for everyone. Friends who need it can scan the code to find me to get it.

PS. Students who need to join our seller communication group can also scan and private message me to add you to the group