Critical hit! Temu's new rules are online, sellers are almost bankrupt if they accidentally touch it!

"I earn money and spend it, and I want to take it home once I get it."

After the five-fold fine, link scanning, and price cuts, Temu has made another move - quietly launching two new indicators. As soon as this move came out, sellers were instantly furious!

Temu launches the best indicator

Temu recently launched two new indicators: "Declared Price High Rate" and "Declared Price High Amount" .

One seller's "extra earnings" amounted to 1.07 million yuan. To be frank, a high price is also good news, as it means you have made more money than your peers . The bad news is that you may not be able to withdraw the cash.

Screenshot of Temu seller backend

At one time, a large number of sellers rushed to complain, "Temu makes money, Temu spends it, and I want to take it home as soon as I part with it."

"I wanted to see how Temu eliminated the traders, but after all this, only the factories were left. They really know how to play it."

"Factories can't afford that price. What kind of factory can do that? Only a workshop with no management costs and a single product can afford that price, which means quality is out of control and innovation is weak."

"I have decided to give up this platform. This rule leaves no room for merchants."

…

It is normal for merchants to react strongly, because according to this logic, many merchants cannot meet the platform's requirements even if they lose money.

If the previous policy changes were only intended to standardize platform rules, then this "high declared price rate" can be said to have directly overturned the sellers' jobs and squeezed out the last bit of profit margin.

However, Temu still has a "backup plan" and gives sellers a chance to be lenient, launching the function of "obtaining exemption benefits for the next 30 days with one click" .

"Get the next 30 days of exemption benefits with one click"

It is reported that many people have received notifications of high price rates on the seller backend page. In order to reduce the "high price rate of declared price" and "high price amount of declared price", sellers need to actively follow the price, maintain price advantages, and obtain exemption rights for the next 30 days.

However, Xiaozhi reminds everyone that it is best not to click. This means that you will be forced to swallow your broken teeth. At the very least, you will lose money and make no money to link; at the worst, you will lose all your money and your company will go bankrupt!

Chat screenshots circulating in the seller circle show that a seller accidentally clicked the "one-click exemption" button, which resulted in "the same set of accounts (stores) automatically following the price, and the price followed was basically a loss, causing huge losses. The company is on the verge of bankruptcy, and more than 10,000 orders are affected."

Another seller had a similar situation. "The pop-up system didn't clearly show the one-click exemption, and I accidentally lowered the price with one click. My boss said the company was going to lose money and was ready to call the police to deal with me."

According to sellers, after the new regulations were introduced, many category buyers also reminded in major communities: new functions are online, sellers should not click casually, wait a while!

In short, the Temu platform is constantly updating the gameplay and rules. In the face of the new rules, you still need to operate with caution and let the bullet fly for a while.