New ideas for Amazon leak ads: Use word reduplication techniques to achieve 0.3 CPC + 5% ACOS efficient delivery! For everyone to discuss

TroubleKK

• Reduplication Advertising

Of course, reduplication of words does not mean reduplication of long-tail words, but reduplication of big words and main word roots.

Example:  
a. If you sell phone cases, your bargain hunting ads could be case case; phone case case; phone case phone case…

b. If you sell slippers, your bargain hunting advertisement can be shoes shoes; slippers slippers; shoes slippers...

In short, it is the Plus+ version of your main root word. There are different ways to stack words, such as AABB, AAB, ABB, ABAB, ABA, ABB, AAB, etc. There is no need to stack long-tail words that are too long (you can also refer to the search rankings of popular search words in brand analysis, and there is no need to stack them if they are ranked low). There is no exposure for many years, so there is no point in opening them as leak-picking ads.   

• Low-cost automatic advertising

The bid price is 0.02-0.1. PS: If the bid price of 0.1 continues for a period of time with no exposure, you can increase the bid appropriately, or change the bidding strategy of the advertising campaign.

• Pick up the bargain-put the brand name

Your own brand name, the brand name of your competitors, and the brand name of the category BSR. Brand names generally have a wide range of SPs, and you can slowly test the bids from small to large to see how much exposure you will get. Of course, if you can only get exposure when bidding at the normal promotional word, then you can temporarily use a low CPC.

• Converting ASIN in the ad

Download the advertising report from the backend, filter out the ASINs that have been ordered, and place the advertisement

• Fixed investment ASIN

Invest in your own ASIN; invest in other ASINs of your own store

• Related product ASIN

Competitive ASINs similar to your own products and ASINs that complement your own products. Example of competitive ASINs similar to your own products: For example, if I sell mobile phone cases, I will go to the Best Sellers in Cell Phone Basic Cases and New Releases in Cell Phone Basic Cases lists, use the plug-in to batch download ASINs, and then place ASINs.

(Image from community user TroubleKK )

• Holiday & Seasonal & Special Words

Different countries have different holidays. For example, the US site has the following holidays:

New Year's Day

Martin Luther King Jr. Day

Presidents' Day

Good Friday

Easter Sunday

Memorial Day

Independence Day

Labor Day

Halloween

Veterans Day

Thanksgiving Day

Christmas Day

These words can be used to create a group of holiday bargain hunting words. There are also some special words such as: under 10, under 20 (products under 10 dollars, 20 dollars), for free, try before you buy, gift, present, etc. In addition, there are words related to special holidays, such as Mother's Day, Father's Day and other holiday gift words.

• Amazon recommended traffic words

When creating an ad in the background, choose manual delivery. Many recommended keywords will appear in the keyword delivery area, and these can all be delivered.

All the advertising campaign strategies for bargain hunting ads can be tried, as well as bid leverage.

The above focuses on the SP's leak-picking ads gameplay. As for SB and SD, the data is not ideal and needs to be explored, so I will not share it this time. The above is the sharing of this issue on leak-picking ads. I hope we can communicate with each other about leak-picking ads. Do you have any other suggestions for this? Welcome to discuss together.

"Wonderful Reply"

JJYW Jiuyue - has been doing Amazon development for N years

Is that so? Is that so? Is that so ?

Taylon • Shenzhen • 3 days ago

With such a high unit price, you can place an order at 0.02 without adding leverage. What a magical category!

Little Fish Swims • Chengdu • 2 days ago

Is the bidding model increasing or decreasing, or fixed?

Jason Hardy - Product Development, Amazon Operations

It depends on the specific category. I have tested low-priced ads and the results are not very good. I encountered two problems:
1. Very little exposure (mostly)
2. Low price, poor exposure position, poor overall clicks and conversions, lowering the advertising weight.

Anonymous user

Agree with: Heroes of Sui and Tang Dynasties

We started SP automatic leak ads and extensive leak ads in the US and Canada last year, and the results are pretty good. We also started leak ads in the UK this year, with a bid of 0.01. The cost is quite high. With only 30 ASINs, 10 pounds a day can be spent. The results are not as good as those in the US and Canada. The situation in each country is different.

Anonymous user

Agree from: weixin45946, Elina9, Qiqi Liquor Store, Laogou David

I have been running bargain hunting ads on multiple sites since last year, and the results are really good. The results in the US and Canada are better, but the results in the UK are worse. This has a lot to do with the platform traffic. The conversion rate of bargain hunting ads on Member Day is also very obvious. This year, Amazon's overall performance has deteriorated, and the bargain hunting ads are no longer effective.

Anonymous user

Agree from: LTMJ1469, Old Dog David

I have been running automatic ads for a while, and put all the products I have promoted for more than 2 years into it (different categories are put together), and the effect is good. The reduplicated word placement provides a new idea, thank you very much for sharing!

Amazon Warrior • Guangzhou • 4 days ago

If it is a link, it is not recommended, as it is easy to bring biased traffic. Although the data is small, it is best to avoid it. It is also good to separate them.

Yalishanda - Three-year Amazon rookie

I picked it up in the last 30 days. It's OK.

Starlord

Agree with: Nikolai Passionfruitski, zzzfanren More »

The price of a single click is too high now, and the effect of picking up bargains is too poor. For those categories where the price of a single click is more than two or three dollars, it is no longer useful.

Honest post-80s - operation that does not want to be a boss is not a good development

It’s not so good to find bargains this month.

Anonymous user

What is the level of this advertisement?

wyfcddd • Quanzhou • 3 days ago

This is not a leak ad, the click-through rate is quite high.

Buddhist seller 12138 • Shenzhen • 1 day ago

This is the Internet, I have to practice

Anonymous user

False prosperity from SD hahahaha

Sprime • North America • 2 days ago

Does SD include organic orders and orders from other ad groups?

Anonymous User • Shenzhen • 2 days ago

@Sprime: Yes