US beauty market sales grew 7% in 2017, with perfume and lip care leading the way

It is learned that according to foreign media reports, according to the latest data from Circana, the sales of the US beauty market will increase by 7% year-on-year to US$33.9 billion in 2024. Overall, the high-end beauty market is still the main driving force for growth, among which perfume and cosmetics are the two fastest growing categories.

In the fragrance category, both in terms of value and volume, it showed double-digit growth in 2024, becoming one of the fastest growing categories in the beauty market. Fragrance occupies an important position in the high-end market, accounting for 28% of total sales, further consolidating its position as the second largest category. The mass market fragrance category also performed strongly and continued to be the fastest growing category in terms of sales.

In contrast to the strong performance of fragrances, skincare slowed down in the premium market. Although sales increased by 2% year-on-year, sales volume grew slightly faster than sales. In the mass market, skincare saw small increases in both sales and sales. Despite this, skincare remains the most consistent category in the premium and mass markets, with top mass brands maintaining strong distribution in both markets. Among the subcategories, products such as lip care and facial cleansers became bright spots in the premium market.

The cosmetics category remains the largest category in the high-end market, with sales increasing by 5%. Lip cosmetics, in particular, will grow by 19% in 2024, mainly due to the popularity of hybrid products that combine beauty and skin care functions, such as lip oils and lip balms. This trend highlights the growth trend of "skin care" cosmetics, among which high-end facial cosmetics with moisturizing, brightening and matte effects have surpassed similar skin care products.

In the hair care category, although mass brands still dominate, sales of hair products in the high-end market increased by 9%. This increase reflects the importance consumers attach to hair care, especially in the sales of styling and care products, which have achieved double-digit growth. Scalp care has become the fastest growing sub-area in the hair care category, growing twice as fast as the overall hair care category.

Although consumers are still very sensitive to prices, with nearly 70% of consumers saying that price has an important influence on their purchasing decisions, only 16% of consumers said they only buy mass brands. This phenomenon shows that although mass brands occupy a large share in the hair care field, high-end brands still have strong market appeal.

Larissa Jensen, global beauty industry consultant at Circana, said that the resilience of the beauty industry is particularly prominent, and consumers' demand for beauty products is not only about improving appearance, but more about emotional needs and healthy habits. As the trend of "skin care" deepens, if brands can make full use of consumers' emotional needs, it will help ensure a healthy future for the beauty industry.

Author ✎ Rayna/

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