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As time turns to mid-April, the first earnings season of 2023 quietly arrives. On April 10, Huakai Yibai, the parent company of cross-border e-commerce site Yibai Network, took the lead in releasing its 2022 performance report. During the reporting period, Huakai Yibai achieved a total operating income of 4.415 billion yuan , a year-on-year increase of 112.82% ; the net profit attributable to shareholders of the listed company reached 210.4 million yuan , a year-on-year increase of 340.83% , and the performance successfully turned losses into profits. The reappearance of Yibai Network's glory has really given a shot in the arm to many cross-border people. At the same time, the 2022 report cards disclosed by Huabao New Energy and Anker Innovations have also shown very impressive performance results. Huabao New Energy's revenue in 2022 will exceed 3 billion yuan It is learned that on April 15, Shenzhen Huabao New Energy released its 2022 annual report. During the reporting period, Huabao New Energy achieved a total operating income of 3.203 billion yuan, a year-on-year increase of 38.35% ; the net profit attributable to shareholders of the listed company reached 287 million yuan, a year-on-year increase of 2.64% . Among them, the company's overseas income reached 3.014 billion yuan, accounting for 94.10% of the total operating income, a year-on-year increase of 41.65%. ▲ The picture comes from Huabao New Energy’s announcement According to the report, Huabao New Energy has achieved rapid growth in its business scale by leveraging its years of experience in the portable energy storage field. In the past three years, the company's operating income has achieved a compound growth rate of 73.02% . The cumulative sales of portable energy storage and photovoltaic products have reached nearly 3 million units , and the company continues to be selected as one of the best-selling products (Best Seller) and Amazon's Choice on the Amazon platform. Huabao New Energy's two major brands, "Jackery" and "Geneverse", have achieved rapid growth:- "Jackery Electric Second" portable energy storage and photovoltaic products achieved operating income of 3.058 billion yuan, a year-on-year increase of 36.64%;
- "Geneverse" household energy storage and photovoltaic products achieved operating income of 145 million yuan, a year-on-year increase of 88.04%.
It is understood that the reason why these two brands have been able to achieve explosive growth is mainly due to Huabao New Energy's consistent insistence on R&D innovation to build technological barriers ; continuously increasing investment in marketing and brand building to strengthen global brand value; and against the backdrop of the global energy crisis and green consumption trend, the new energy e-commerce track has ushered in rapid growth . In 2022, Huabao New Energy will continue to deepen its omni-channel layout of "brand official website independent station, third-party e-commerce platform, and offline retail" . Judging from the revenue data, during the reporting period, although the proportion of Huabao New Energy's brand independent station was not high, the year-on-year growth was particularly eye-catching : The company's brand official website independent station operating income was 682 million yuan, accounting for 21.31% of the operating income, a year-on-year increase of 97.40%; The operating income of the third-party e-commerce platform was 1.712 billion yuan, accounting for 53.45% of the operating income, a year-on-year increase of 3.69%; The operating income of offline retail channels was 808 million yuan, accounting for 25.24% of the operating income, an increase of 153.93% year-on-year. It is understood that this is the first annual report card disclosed by Huabao New Energy since its listing. On September 19, 2022, Huabao New Energy successfully landed on the Shenzhen Stock Exchange ChiNext, becoming the "first stock in portable energy storage." As of now, this report card is very impressive and shows that Huabao New Energy's future development trend will continue to be positive. In addition, as a perennial winner in the cross-border industry, Anker Innovations also delivered an excellent answer in this trial in 2022. Anker Innovations' annual revenue from Amazon is nearly 8 billion yuan It is learned that on April 19, Anker Innovations disclosed its 2022 annual report. During the reporting period, Anker Innovations achieved total operating revenue of RMB 14.251 billion , up 13.33% year-on-year ; net profit attributable to shareholders of the listed company was RMB 1.143 billion, up 16.43% year-on-year . Among them, the company's overseas sales accounted for as high as 96.34%. ▲ The picture comes from Anker Innovations announcement In 2022, the impact of adverse factors such as rising shipping costs and rising raw material prices has weakened compared with the same period last year, but due to multiple factors such as the escalation of international geopolitical disputes and energy shortages, the global macroeconomic situation has become increasingly complex and severe. According to the report, in the face of a difficult external environment, Anker Innovations insisted on investing in R&D and product innovation, continued to build a global brand, and maintained a steady pace of development. During the reporting period, the revenue data of Anker Innovations' three main product categories are as follows: Charging achieved revenue of 6.876 billion yuan, a year-on-year increase of 23.84%, accounting for 48.25% of the total revenue; The intelligent innovation category achieved revenue of 4.391 billion yuan, a year-on-year increase of 7.02%, accounting for 30.82% of the total revenue; The wireless audio category achieved revenue of 2.822 billion yuan, accounting for 19.80% of the total revenue. Affected by market demand, it decreased by 1.06% year-on-year. It is understood that Anker Innovations will launch new products in the above three categories in 2022. In the charging category, Anker launched the Anker PowerHouse 757, an outdoor energy storage flagship product with the latest research and development technology; in the smart innovation category, Anker launched the consumer-grade 3D printing equipment brand AnkerMake overseas in April 2022; in the wireless audio category, it is creating a new Sport series. In 2022, Anker Innovations will continue to implement its channel expansion plan based on the "online + offline" omni-channel sales structure, and is currently establishing a three-dimensional "online + offline" sales model. Online, Anker Innovations mainly relies on third-party platforms and its own independent websites for sales. The most noteworthy of these is that the company's operating income on Amazon in 2022 reached nearly 8 billion yuan, accounting for 55.95% of total revenue, a year-on-year increase of 16.01%. ▲ The picture comes from Anker Innovations announcement Offline, Anker Innovations' operating income also reached 4.797 billion yuan , a year-on-year increase of 4.87%. As a perennial winner in the 3C category with a very fast pace of updates and iterations, the secret to Anker Innovations' unshakable position is undoubtedly its development strategy of adhering to the brand line, devoting itself to investment in research and development, and focusing on building technological barriers since its inception. According to the report, in 2022, the company's R&D investment reached 1.08 billion yuan, a year-on-year increase of 38.80% , and the proportion of R&D investment to total operating income was 7.58%, ranking among the top in the industry. As of December 2022, the company has obtained 103 invention patents, 636 utility model patents and 462 appearance patents worldwide, and has a number of patents pending. At the same time, Anker Innovations also stated that in the future the company will continue to focus on strategic categories, specifically consolidate and enhance its technological research and development advantages, and continuously improve the core competitiveness of the company's products. Overall, observing the development strategies of the two companies mentioned above, building a long-term and stable competitive moat is undoubtedly an excellent strategy to survive in the ever-changing cross-border e-commerce industry. What do you think of this? Welcome to discuss in the comments section~
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