Taobao's cross-border sales surged 500 times! Amazon's listings have new rules

Latest news: Taobao’s overseas expansion plan upgraded

Sellers have already received big bonuses

In addition, Amazon listing has important new rules

Sellers need to keep up to date!

No, are all you Taobao sellers so tight-lipped?

Recently, Taobao announced that it will upgrade its original "Big Apparel Overseas Plan" to the "Taobao Tmall Overseas Growth Plan."

The most important change is the expansion of the categories of participating products. From being open only to clothing merchants to merchants in all industries , including beauty, maternity and baby, 3C digital, sports and outdoor, home fashion, small appliances, etc.

The previous “Big Clothing Overseas Expansion Plan” has already attracted many sellers to try it because it is really attractive.

Merchants do not need to open a separate store, nor do they need to make special settings for products! As long as they join this plan, they can display and sell products directly to global consumers through Taobao Overseas Edition, AliExpress, Lazada, etc.!

The key points are 0 returns, 0 refunds, 0 freight insurance, 0 thresholds, and 0 marketing investment . Merchants have the right to set prices and own goods. It is completely the Taobao version of "full trusteeship."

In the previous article on the “Big Clothing Overseas Expansion Plan”, the editor had predicted that this was only Taobao’s first step, “and as long as the road is paved, the addition of other categories is only a matter of time.”

Sure enough, he came in just a few months. He quickly expanded the clothing category to all categories.

(Screenshot of the original article by the editor before)

It is reported that Taobao will also invest tens of billions of yuan to help merchants expand overseas markets; obtain new business and new growth; lower overseas commissions and continue to expand free shipping areas; and improve seller benefits.

Maximize profits and attract more sellers.

And already, some sellers have reaped the first wave of dividends!

For some merchants, their overseas order sales increased nearly 500 times year-on-year in a single day, and for some merchants, the proportion of overseas transactions even exceeded 50%.

And there are a steady stream of sellers pouring in! To be honest, it is impossible for us cross-border sellers not to worry:

“It’s crazy. Now all platforms are cutting leeks from manufacturers.”

“The whole world is aligning with PDD”

"If PDD is destroyed, I'm afraid there will be other DDs coming out"

After all, after PDD went overseas, the pressure on other platforms and sellers did begin to increase. Taobao is another unknown.

But there is no way. Going overseas is the trend now, especially for Taobao, which has a mature supply chain and is the former leading e-commerce platform. How can it sit still? Whether Taobao can become the next Temu in the future, we will have to wait and see.

Ok, after watching the next one, let’s turn our attention back to Amazon.

On September 29, Amazon announced that the [Early Compliance] process is online!

New listings must complete compliance review in advance before they can be published. This also means that sellers must be fully prepared for compliance. This experience is only effective for new listings, and existing listings will not be affected.

All listing creation methods including single upload, batch upload, Amazon AI creation, one-click listing to the world, and API will be simultaneously launched in advance of the compliance process.

This process will be launched in phases starting September 30.

According to Amazon regulations, the compliance types affected this time include restricted products (Restricted Product and Offensive Product). The compliance types that will be launched soon include product safety (Product Safety) and food safety (Food Safety).

If the products sold by the seller require FDA certification and the seller starts applying for it one year in advance, and the seller has already obtained the relevant qualifications when creating the listing, the seller can upload the compliance information during the listing creation process, complete the compliance review or compliance appeal, and complete the compliance in advance before the listing goes online.

This is actually good news. It can reduce the risk of sellers having their listings removed due to compliance issues.

But the prerequisite is that before putting the listing online, the seller needs to fully prepare the relevant qualification certificates of the product, otherwise it will affect the release of the listing.

Especially this year, the National Day and the big sale coincide with each other. If sellers are preparing to launch new products in the early stage of the big sale, they need to prepare the product compliance qualifications before the listing goes online.