What is Amazon's "sell-along" policy? What are its effects on sellers?

1. Amazon copycat

Amazon follow-selling is a way of selling by sharing listings. For example, when seller A creates a product page, other sellers find that the product is selling well, so they also follow-sell the product. As a result, the same product between different sellers shares the same detail page, which is called follow-selling.

2. The impact of Amazon's copycat sales on sellers

The benefits of following sales:

1. No need to build your own page: Sellers who follow the sale do not need to build their own listings. They only need to fill in the price, SKU, and inventory quantity to follow the sale, which saves time in creating listings. At the same time, it is also very convenient to put products on the shelves and remove them. When you want to sell, you can put the products on the shelves, and when you don’t want to sell them, you can remove the products at any time.

2. No promotion costs: From the front desk of Amazon, we can see that the follow-up products are like follow-ups and gummy bears, which are always in the lower right corner of the original product, referred to as "accessories". As long as the follow-up products have rankings, the follow-up products will also be displayed in the lower right corner. In other words, follow-up products do not require any promotion costs. The follow-up products will be on the same page as the original product.

3. Quickly obtain traffic: For novice sellers, the most annoying thing is undoubtedly that the store has no traffic and no orders. At this time, the most direct way to save the store is to follow the sales. Follow the big sellers' products at a lower price to bring more sales. Once the sales volume is higher than the sellers who build their own listings or the conversion rate starts to rise, you will be able to grab the Buy Box. With the Buy Box, you don't have to worry about orders.

4. Narrow the product search scope: Allow buyers to find the products they need quickly and easily, while providing different sellers for the same product to improve user experience.

Risks of following sales:

1. Price competition is very fierce.

2. Profits are squeezed.

3. The probability of receiving negative reviews increases.

4. May face the risk of complaints.