The 2024 Lingxing Cross-border E-commerce Seller Summit ended brilliantly at the Shenzhen Convention and Exhibition Center, fully enabling sellers to grow vertically and horizontally

On September 20, the 2024 Lingxing Cross-border E-commerce Seller Summit came to a close at the Shenzhen Convention and Exhibition Center. More than 5,000 cross-border sellers gathered together to explore the opportunities and ways to grow cross-border business vertically and horizontally. The online live broadcast attracted a total of 300,000 people .

Lingxing fully links cross-border ecological resources and invites industry leaders to focus on new changes in cross-border e-commerce formats, new opportunities for corporate growth, and other topics, bringing sellers vertical and horizontal growth strategies to share , helping cross-border sellers embark on a journey of vertical and horizontal growth.

With the rapid development of China's supply chain and cross-border e-commerce, Lingxing and cross-border sellers are welcoming a growth trend.

As of now, the revenue of Lingxing ERP in the first half of 2024 has increased by 85% year-on-year. More than 600,000 companies have chosen to cooperate with Lingxing, including hundreds of companies in the listed and IPO stages. In the past year, Lingxing ERP has launched more than 4,000 functions, including many industry-leading functions, to help sellers develop their business in all aspects such as operations, advertising, supply chain, and finance.

Comprehensive functional upgrade

In terms of operations and advertising, Lingxing ERP sales insights combine seller data with market data for aggregate analysis, helping sellers make high-quality decisions. The automatic labeling function helps sellers manage their business in detail, automatically labels products according to business indicators, and conducts multi-dimensional aggregate analysis based on labels.

The advertising automatic rules of Lingxing ERP support customized advertising templates and strategies, and automatically optimize the advertising effect. Lingxing ERP is the first to support hourly advertising data , allowing sellers to improve the delivery effect based on more refined dimensions.

At the same time, Lingxing ERP supports viewing business data through mobile APP , and replying to internal messages and approving business documents can be done through APP.

In terms of supply chain, Lingxing ERP supports Amazon STA delivery process and can obtain inventory data of Amazon satellite warehouse AWD to help stock management. It is also the first to connect with Amazon Transparency program to improve sellers' delivery efficiency.

In terms of finance, the Lingxing ERP Settlement Center realizes the full-chain tracking from receivables confirmation to payment verification, ensuring the compliance of store funds and business. The customs declaration and clearance function automatically creates customs declaration and clearance information based on the delivery note, helping sellers to conduct domestic compliance management.

The pricing method of Lingxing ERP supports global first-in-first-out, and tracks the cost from purchase to platform order delivery throughout the life cycle, clearly understanding the impact of fluctuations in procurement and logistics costs on sellers' profits. At the same time, Lingxing has achieved integration with financial software such as Kingdee, UFIDA, Oracle, and SAP systems, managing finances in multiple dimensions, helping sellers truly achieve integrated business and financial management.

Strategic product launch

The multi-channel trend has put forward higher demands on enterprise supply chain and digitalization. Lingxing hopes to build efficient collaboration in the cross-border e-commerce industry through technology. Lingxing has fully launched multi-platform ERP , connecting 20+ platforms, 300+ overseas warehouses and 250+ logistics. At the same time, it supports intelligent replenishment, fully assisting multi-platform and multi-channel sellers to improve the level of supply chain management.

Secondly, digital construction helps to achieve cost reduction and efficiency improvement. Cost reduction reduces decision-making costs and communication costs, and improves decision-making efficiency and effectiveness. All of these rely on timely, accurate and comprehensive data analysis, and one of the core of digitalization is the data source. Lingxing BI supports automatic synchronization of multi-platform and multi-system business data, real-time analysis of operating data, and multi-dimensional drill-down analysis. At the same time, it supports sellers to flexibly customize business dashboards. In terms of data security , Lingxing BI provides data row-level permission management to ensure enterprise information security.

The core goal of digitalization is to support business growth, while also optimizing resource allocation to ensure that limited IT R&D resources can be accurately focused on key business areas that have the greatest impact on corporate strategic decisions. Lingxing supports integration with the company's self-developed system through API integration , and deploys a professional team to meet the customization and project-based needs of medium and large customers, helping sellers to carry out digital construction.

In addition, Lingxing launched an overseas warehouse system - Lingxing WMS , which serves sellers who build their own overseas warehouses and overseas warehouse service providers. Lingxing WMS is connected to the mainstream ERP in the industry, supports core functions such as drop shipping, returns and exchanges, and business analysis, and helps Lingxing ERP sellers improve the collaborative efficiency of overseas warehouses and logistics links.

The existence of strategy helps cross-border e-commerce companies to clarify their goals and directions, adapt to changes more flexibly, and maintain and enhance their core competitiveness.

In the stock economy market, how to reshape growth? ORICO Yuanchuang Times Chairman Xu Yeyou gave a unique insight into this. The starting point of brand strategy is user value. Enterprises must learn to meet and create customer needs, clarify customer selection, value positioning, profit model, business scope, strategic control points and organizational structure, output medium- and long-term strategic planning, and gradually implement the strategy to build the core competitiveness of cross-border enterprises.

Tony Wu, deputy general manager of EMEET, an audio and video seller, shared how EMEET, a cross-border brand born in Shenzhen and growing globally, built a business model that integrates R&D, production and sales. EMEET combines IPD and GTM processes, plus early market exploration, to form a set of 5D innovation processes: understanding the potential market demand (Decision), analyzing the feasibility of conceptual design (Discovery), verifying project planning functions (Development), conducting market promotion and product sales (Delivery), and continuously improving products (Durability), ultimately achieving Amazon's vertical category hot-selling products that dominate the list year-round.

Billion-dollar-scale sellers such as Shangyan Technology, Yingta Technology, Xinmai Technology, Tuoji, and Mingmingjueli proposed suggestions such as creating differentiated products, strengthening brand building, formulating targeted strategies on multiple platforms, and making good use of the cluster effect of China's industrial belts, focusing on the topics of market low-price trends, multi-platform layout, and new cross-border opportunities , providing cross-border sellers with new ideas for cross-border growth.

As a weather vane for strategic decision-making, changes in market trends concern tens of millions of cross-border sellers.

Susan Zhai, Head of Partners for Amazon Advertising in Greater China, shared in depth the cutting-edge trends and latest solutions of Amazon Advertising. In the era of streaming media, it is a general trend for companies to invest in online advertising. However, in an environment of massive information and fierce competition, it has become extremely challenging to attract and maintain consumers' attention. Cross-border sellers need to attract audiences through a variety of channels and advertising forms, multiple touchpoints, and omni-channels to achieve wide reach.

In the face of the current changes in cross-border market trends, Guo Wei, senior director of Kantar Global Research Greater China, deeply analyzed the causes of the low-price dilemma in the cross-border market and gave a prediction: the low-price trend of cross-border e-commerce may continue for a period of time, but it will not last forever. The future development trend will be to find a balance between low prices and quality and brand building. At the same time, Kantar also investigated the current state of consumer behavior and pointed out the categories with potential for development in the future, pointing out the direction for cross-border sellers.

In the current situation of increasingly fierce market competition, it is crucial to seek survival and development in the midst of change and improve operational thinking. This is not only related to the efficiency and effectiveness of daily operations, but also involves how enterprises adapt to market changes and innovate business models.

Independent innovation is the life of an enterprise and the foundation for an enterprise to overcome difficulties and grow stronger. Kaohsiung Yong, former vice president of Xiaomi TV and author of the best-selling book "I Make Hot Products at Xiaomi", analyzed the importance of hot products to cross-border enterprises, pointed out that product innovation must adhere to the logic of hot products , and shared with sellers the eight-step method of creating hot products.

The first step for cross-border sellers is to find benchmarks and determine the target groups . The second step is to create a user tag warehouse . The third step is to find the greatest common divisor of precise user needs and explore pain points . Then, user scenarios for precise groups of people are established, and products are used as solutions to user problems, thereby achieving the continuous output of explosive products.

Traffic costs are rising, how can cross-border sellers break through the bottleneck of traffic conversion from the perspective of thinking? In response to this topic, Chen Yong, an external traffic conversion expert hired by a cross-border enterprise with a turnover of over 1 billion, disassembled the customer journey from understanding to purchasing, and pointed out that in order to shorten the customer's decision-making time, it is necessary to convert the product's selling points into the customer's buying points. Cross-border sellers need to establish a high-conversion copywriting + picture SOP based on the six elements of conversion: reciprocity, commitment and fulfillment, credentials, best-selling reviews, pain point stimulation, and scarcity, and use data analysis to drive project optimization and drive conversion rate improvement.

For cross-border enterprises, tax compliance is an essential element to ensure the long-term operation of enterprises. Que Xiaoqing, tax partner of Deloitte China, one of the world's four largest accounting firms, shared the advantages and disadvantages of various overseas investment structures of cross-border enterprises, key points and considerations of tax-related technologies, tax analysis of various overseas regions, key considerations of related transactions, and finally gave the direction of tax optimization planning. It provides a comprehensive tax compliance operation strategy for cross-border enterprises and helps them reduce tax risks.

With the development of the cross-border e-commerce industry, achieving long-term growth through brand building has become a consensus among cross-border sellers.

In terms of brand building, Wu Zhuohui, Vice President of Anker Innovations and General Manager of Haiyi E-commerce, analyzed the changes in the current overseas market from the perspective of the new economic cycle. Taking Anker Innovations as an example, he pointed out that the current overseas expansion of Chinese companies is more tested by their comprehensive capabilities, and cross-border sellers need to shift from improving products and performance to improving organizational capabilities and building process-oriented organizations.

The key to breaking through in the future is to make products that better understand consumers, more precise localized marketing, more reasonable channel layout, better after-sales service and more advanced global team management, so as to effectively respond to market changes and gain advantages in global competition.

Regarding how cross-border sellers can leverage their brands to drive business growth, Chaoyang Technology founder Xu Taiquan fully shared the key ideas for brand building. Companies need to find their own product value and brand value, build product assets and brand assets, and continue to invest corporate resources to build a well-known brand.

Gary, Chief Product Officer of Tulas, shared in depth the brand strategy of defining high-value products from the red ocean. It requires a thinking mode centered on user value and a precise response after a deep understanding of user needs. Product innovation is not only an improvement in function, but also a deep understanding and improvement of user experience and life. To achieve differentiation, it is necessary to innovate from the subtleties of user needs to create products with excellent performance.

The above is a collection of all the highlights of the 2024 Lingxing Cross-border E-commerce Seller Summit. In the future, Lingxing will stick to its original intention, continue to empower the business growth of cross-border sellers, realize digital construction, and help sellers grow their business.