After experiencing the wave of Amazon account suspensions, sellers all thought they were familiar with Amazon's rules. However, just when sellers thought they could be safe as long as they didn't fake orders, a new way of suspension emerged. A wave of sellers were warned by Amazon for cheating on QA It is learned that Q&A, also known as Customer Questions & Answers, is a platform for sellers and customers on Amazon to communicate. According to statistics, 90% of consumers will carefully browse Amazon QA before purchasing a product. According to Amazon's A9 algorithm, QA is one of the important factors for Amazon's product search ranking, which plays a great role in improving the conversion rate of the listing page. Therefore, many sellers will take the means of QA during the new product period to improve the weight of the listing. There are mainly three ways: 1. Purchase foreign IP and ask questions as a buyer. 2. If you have friends abroad, ask them to ask questions through their buyer ID. 3. Ask a service provider to help with QA. But what the sellers never expected was that Amazon’s account blocking policy had spread to QA, and now QA has become one of Amazon’s risky operations. Cross-border navigation , new ways of blocking accounts? Amazon is conducting strict QA! #Amazon##Cross-border headlines#Cross-border e-commerce video account ▲ Video account focuses on cross-border navigation It is learned that recently, Amazon seems to have focused its audit efforts on QA, and many sellers have been affected. A seller reported that one of his small accounts was warned by Amazon for brushing QA, and received the following email. ▲ The picture comes from Zhiwubuyan At the same time, many sellers reported that they were subject to risk control or even blocked because of brushing QA. In the emails received by sellers, Amazon also clearly stated that the blocking was related to the illegal QA behavior, which once again confirmed that brushing QA or being blocked was not groundless. One seller said that his new store only went through 5 QA tests and received a performance notification the next day. Some sellers also said that new products without any reviews were ruthlessly warned by Amazon after going through several QA tests. Amazon's big data is becoming more and more powerful. As more and more sellers were affected, an atmosphere of panic gradually spread, and many sellers stopped doing QA. "I was just about to take a few QA classes, but I was too scared to do it." "I just happened to pass by and was warned, and hugged myself distressed." "I just launched a new product, and my boss asked me to do a lot of QA. What should I do? I'm a little panicked." However, some sellers believe that Amazon will not take action against QA. If the account will be blocked for brushing QA, then sellers can use this loophole to prank their competitors, and Amazon will then be in chaos. ▲ The picture comes from Zhiwubuyan Will Amazon promote pure white hat operations? It is understood that the account blocking may be related to the quality of the buyer's account. According to Amazon's strict review of "not letting any one go", even if the number of fake accounts by the seller is very small, there is a risk of being swept by the system. In addition, some sellers also stated that Amazon is not only strictly investigating the practice of brushing QA, but the number of comments and likes of sellers has also dropped sharply recently. Even some normal comments have been mistakenly killed by Amazon . This shows that Amazon's iron-blooded rectification is still strict. ▲ The picture comes from the seller communication group Account blocking incidents are emerging one after another, and Amazon's review of sellers' accounts also involves all aspects. In the past, there were fake orders and evaluations, and then there were account infringements. In addition to the current fake QA, more and more violations are written into Amazon's account blocking manual, which also means that sellers' operations will continue to be restricted in the future. The once recognized operating methods will no longer be protected by the platform, but will be exposed to risks. If sellers accidentally cross the line into Amazon’s red line, performance warnings and account suspension warnings will follow. With the upgrade of Amazon's risk control system and the regulation of the seller ecosystem, some sellers joked that if a few stores have not closed down this year, they would be embarrassed to say that they are from Amazon. ▲ The picture comes from the seller communication group Some sellers said that Amazon has blocked all the sellers’ “fast lanes” and they can only use white hat promotion from now on. ▲ The picture comes from Zhiwubuyan Whether it is the rectification of the platform or the changes in the overall environment of the industry, they are all sending a signal that if you want to do cross-border business for a long time, you must pay attention to compliant operations. In short, the peak season is getting closer, and sellers should be cautious at this critical moment to avoid being involved in new turmoil.
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