Mentally broken! A large number of Amazon sellers saw a sharp drop in order volume in October!

The lack of peak season is a topic we talk about every year, but it seems to be particularly obvious this year!

In the Amazon Autumn Sale that ended not long ago, most of the sellers were left behind. And in the period after the Autumn Member Day ended , the sales of many sellers fell again and again!

It has been more than ten days since the Amazon Prime Autumn Sale (October 8th to 9th) ended. Currently, the sales of sellers in various categories on the Amazon platform are showing a downward trend , and some are even worse than before!

In late October, faced with the situation that traffic and sales on the Amazon platform plummeted instead of increasing, many sellers’ expectations of entering the peak season in the same period of previous years have collapsed.

Some sellers remind that while paying attention to the order volume, you should also pay attention to the ranking of large and small categories. If the order volume drops but the small category ranking does not drop, it is possible that the product has entered a period of weak consumption after the big promotion, and it will recover in about one or two weeks. Otherwise, you should pay attention to the links and advertisements of competitors and yourself.

Although it is normal for sales to be sluggish after a big promotion, according to previous years' experience, late October is already the peak season. They are more afraid that the continuous decline in orders will continue to affect the entire peak season.

However, some Amazon sellers have advised everyone to be rational about the recent period of weak consumption, because there is a phenomenon of consumption downgrade in both domestic and foreign markets .     

In addition to focusing on competitors' operational strategies and advertising, sellers should also pay attention to the upcoming Black Friday and Cyber ​​Monday, which will be the real peak season for orders.

Judging from the Black Friday and Cyber ​​Monday event schedules announced by Amazon at various sites, this year's promotion will last longer, from just a few days in the past to 12 days, setting a record for the longest Black Friday promotion ever.

Therefore, many sellers believe that Black Friday and Cyber ​​​​1 is an important battlefield in the second half of the year, and have entered the sprint stage of preparing for Black Friday and Cyber ​​​​1.

According to the latest research report, US retail sales from Black Friday to Cyber ​​Monday this year are expected to increase by 5% year-on-year to US$75 billion , breaking the US holiday season sales record and setting a new historical high.

If the Black Friday online shopping boom of $75 billion is achieved, the U.S. retail market this year is expected to break the holiday season sales record of the same period last year.

In addition, this year more than 50% of Amazon sellers are very optimistic about the peak sales season in the second half of the year. "This year's Black Friday Cyber ​​Monday should be better than last year. The order volume of each previous promotion node is better than last year. So it seems that Black Friday Cyber ​​Monday should not be bad either." said a seller.

As Black Friday and Cyber ​​Monday are the battlefields for major platforms to compete in the second half of the year, sellers are advised to quickly adjust their operational ideas to maintain their existing rankings, sales, weights, etc.

In addition, from the perspective of operational skills: you can clear out some "zombie" ASINs at low prices during Black Friday and Cyber ​​Monday. For example, you can screen out some ASINs that have no sales even after being discounted, or those with a BSR of more than 30,000. It is very difficult for them to obtain traffic trends or exposure on the platform. It is better to take advantage of the season when natural search traffic for such products is high, clear them out at low prices, and reduce the associated losses of inventory overdue fees, etc.

At present, sellers should not worry too much about the number of orders and stabilize their rankings. They should plan ahead and screen aspects such as account security, inventory management, and advertising strategies to ensure foolproof operations during the peak season.