What is IronSource? IronSource Review

Basic Introduction

Founded in 2009, Supersonic is headquartered in San Francisco with offices in Tel Aviv, Israel, Los Angeles, New York, London and Beijing.

Core Products

ironSource is the world's leading software distribution and monetization platform. ironSource's product system consists of four core parts, covering all aspects of user acquisition, conversion, monetization, integrated analysis, optimization and other services for desktop and mobile applications.

With more than 1.5 billion installations per month, installCore is the world's largest platform for desktop distribution and monetization. It has advanced installer technology, shortens installation time, increases installation success rate, and provides in-depth installation data analysis and optimization. displayCore provides effective display ads for desktop software, and mobileCore provides two-way distribution and monetization solutions for apps on mobile devices. Of course, we also have mediaCore to provide advanced traffic purchasing services to support these departments.

Through these platforms, ironSource enables various software and apps to reach hundreds of millions of high-quality users while ensuring a good user experience, ultimately helping our customers achieve various needs, such as acquiring new users, monetizing traffic, optimizing distribution processes based on data, and more.

Products and Services

1. Digital Solutions

1. Software Profit

· Safe installation

IronSource's internal research and compliance lab (ironLab) scans every piece of software for malware to ensure the safest experience for your users.

Artificial Intelligence and Deep Learning

Leverage IronSource’s machine and deep learning capabilities to increase the value of your traffic.

User-centric

Use relevant recommended software with full transparency to provide users with a valuable experience.

Monitoring and reporting

A proprietary advanced BI system gives publishers real-time access to the insights they need to make effective decisions.

Monetize download channels

Make the entire program work for you with full control over the provided content, UI and categories,

· High-quality global demand

Publishers can only receive 100% fill rate from the highest quality global advertisers.

2. Software Distribution

High-quality global traffic

Attract high-quality users through premium traffic from top publishers around the world.

In-depth reporting and monitoring

Gain full control over your campaigns using extensive tracking and reporting tools.

CPI model

Ensure value for every marketing dollar using a payment model to ensure you only pay for users who download your software.

Maximize profits

Gain full control over your campaigns using extensive tracking and reporting tools.

Anti-fraud detection

Extensive tools for fraud detection and prevention ensure you only pay for genuine human attention.

Developer Solutions

1. IronSource provides a full-stack solution for mobile app monetization, combining advanced technology with high-end performance and a global marketplace for brand advertisers.

2. IronSource can maximize the ROI of advertising campaigns and connect with users with great global influence.

3. Developers are able to optimize monetization, user acquisition and creative at a granular level based on performance, ROI and LTV.

4. IronSource Playworks Studio is committed to innovating around advertising creativity using game design and performance expertise.

3. Enterprise Solutions

1. IronSource Aura’s intelligent onboarding capabilities allow users to stay on top of evolving trends and rates.

2. Using identifiable device information, Aura creates app recommendations that anticipate that the user will use them exactly when they need them.

3. The Aura platform works with the world's leading device manufacturers and operators to leverage a global network of hundreds of millions of devices.

4. With Aura analytics, OEMs and operators can unlock post-purchase data to gain new insights into the effectiveness of advertising operations.

5. Comprehensively manage customer relationships through a unified content management system to improve the overall user experience.

6. Every recommendation on Aura is based on a deep understanding of the user and their needs, so users can see relevant suggestions in a timely manner.

4. Brand Solutions

1. The native video stack comes with all the tools and technologies to securely connect you with hundreds of partners.

2. Online rewarded video ads provide creators with innovative ways to delight users.

3. Take advantage of the huge demand for video impressions through real-time bidding tools and programmatic channels, and understand performance and revenue through real-time analysis and reporting.

4. Playworks Interactive Ad Studio Help understand how IronSource's studio consistently outperforms industry standards in engagement, viewability, and recurring usage.

Platform Features

1. Advertising Monetization

The industry's largest in-app video advertising platform, helping developers increase revenue through various advertising formats.

2. User Acquisition

A user acquisition platform based on user-level revenue data that maximizes the scale of user acquisition while ensuring ROI.

3. Advertising Creativity

The world's largest advertising creative studio combines game creative design and in-depth data to improve advertising performance and user experience.

4. Data Analysis

Provide accurate, practical data analysis and solutions.

Development History

In the first quarter of 2013, ironSource acquired Israeli advertising technology and network company AfterDownload Ltd. for $28 million to expand its integrated distribution, installation and value-building tools for software developers, publishers and advertisers.

ironSource opened a US office in San Francisco in August 2013 and an office in Beijing, China in May 2014. ironSource established an office in the United Kingdom in April 2015.

In September 2014, ironSource acquired gaming company Upopa ironSource raised approximately $85 million from a group of international investors and acquired mobile gaming studio Upopa in the fall of 2014.

In September 2015, ironSource merged SuperSonic into its mobile operations for an estimated $200 million. The new organization renamed itself ironSource and has more than 700 employees, half of whom are dedicated to research and development.

In May 2016, ironSource announced the launch of its big data solution suite – Atom, with the introduction of Data Stream Management, a powerful data infrastructure solution that allows data-driven businesses to securely stream billions of daily events to storage in the cloud in near real-time.

In July 2016, ironSource announced the acquisition of Sequoia-backed video technology company StreamRail. The 15-person StreamRail team joined ironSource's Advertiser Solutions division, and their video delivery and monetization expertise will be used to enhance ironSource's existing branded video advertising platform – ironSource Neon.

On October 3, 2018, ironSource released the UAR measurement tool, which allows developers to measure the effectiveness of ad designs consistent with other similar tools used among devlopers as a way to evaluate return on ad spend (ROAS).

As of October 2019, ironSource has received more than $400 million in investment from CVC Funds.

In April 2020, ironSource, the world's leading mobile advertising platform, was ranked third in the "Global Advertising Platform Comprehensive Strength". In the latest AppsFlyer "Advertising Platform Comprehensive Performance Report. Tenth Edition", due to its outstanding performance in the second half of 2019, it was rated as the "World's Third Largest Game Advertising Platform", becoming the world's largest independent advertising platform for game traffic after Google and Facebook, and one of the must-choose advertising platforms for game developers to go overseas.

References

• 1. ironSource has become the world's third largest game advertising platform: Baijiahao [reference date 2020-04-07T16:00:00.000Z]