Amazon launches a useful new feature! Conversion data at a glance

I took a quick screenshot and you can take a look. Many key indicators needed in optimization and daily operations are included in the statistics.

Another new feature, the search query performance dashboard, shows which searches lead consumers to the seller's products and facilitate orders. That is, it can systematically display the seller's organic order conversion effect and transaction traffic entry, and distinguish search results by ASIN. Unlike in-site advertising, it was difficult to systematically collect conversion data for organic orders in Amazon stores without the help of third-party data software. Now Amazon has its own data statistics and analysis function, which can be accessed by any seller with brand registration, which is very convenient for sellers.

Brand Analytics also has many other practical functions. Now this brand analysis panel can integrate quite comprehensive information to fully assist sellers.

For example, the Opportunity Explorer feature of the US site can explore the latest and most accurate data on the needs and choices of Amazon consumers. Amazon will provide a variety of data to give sellers a more intuitive result. Each market segment has a unique set of characteristics that determine the economic potential of new products in the market segment. It is equivalent to an official product selection software that can combine official data to accurately select products.

In addition, the application logic of each function of Brand Analytics is relatively friendly. Through the search terms or store categories, the search results will include summary data, current product search volume, popular search terms, search volume in the past 360 days, and growth rate. For products, sellers can also see the average selling price, number of clicks, total number of reviews, average review star rating, etc.