Cross-border e-commerce product selection: list of the top 10 popular women's clothing products

Cross-border e-commerce product selection: list of the top 10 popular women's clothing products

Preface

For cross-border e-commerce sellers, the quality of product selection determines the success of their business.

In order to solve the problem of sellers having difficulty in selecting products, we launched this product selection series.

We have carefully selected the top 10 products that are most worthy of sellers' investment from 10 categories to provide sellers with a direction for product selection.

Clothing is a hot-selling item all year round, and popular fashion trends have always been the focus of people's pursuit, especially women's clothing.
The following 10 recommended women's clothing covers the types of all seasons, and sellers can choose according to the sales period:

1

Seamless bra


As the trend of sports and leisure continues to develop, sportswear is becoming more and more popular. One-piece bras bring a more comfortable experience to female consumers, suitable for sports or as an inner wear.
Leisure sports is one of the hottest clothing styles this year. The audience of one-piece bras is very wide, and the advertising target can be people of different ages, even fitness people . When targeting fitness people, sellers need to consider which market segment they are mainly targeting, such as running or yoga.

2

Lambswool coat

People sometimes pay more attention to comfort than luxury. Lambskin coats are such a garment, which makes people feel very warm and comfortable. They are very suitable for winter sales and are one of the fastest growing women's clothing.
Sellers can cooperate with Instagram influencers, such as fashion bloggers , and let them post pictures of your products on Instagram to attract users.

3

Oversized Sweater

The popularity of loose sweaters proves that sweaters can be both practical and fashionable. When the weather is cold, they can be paired with other clothes to keep you warm and fashionable.
Sellers can use Instagram and Facebook ads to attract customers. Note that the target country should be selected in areas with colder winters , otherwise the product will be meaningless. For example, Canada and northern United States are colder in January, so sellers can target marketing to these regions, while Australia and other southern hemisphere regions are not within the seller's consideration.

4

Coat

In the cold winter, coats are essential equipment for people. Like many fashion products, if the appearance of the coat makes the buyer shine, they will buy it impulsively.

You can promote your products through affiliate marketing .

5

Shapewear

Women are particularly sensitive to their weight, especially after giving birth or gaining weight, and they especially want to lose weight. Therefore, in order to shape a perfect body, they start buying body shaping clothes.

According to Google Trends, searches for shapewear have been growing for two consecutive years. Sellers can use Facebook ads to target new mothers who have just given birth and have a strong demand for such products.

6

Ponytail Beanie Hat

Some fashion trends are sweeping in, such as this pullover hat that can hold a ponytail. This hat is the same as the traditional pullover hat, but it has a notch at the back for a ponytail, so you can wear a hat while tying your hair.
This product is very suitable for winter sales. It is an impulse purchase type of product, and sellers can spend a lot of money on advertising to attract consumers to buy.

7

Color patchwork top


A trend that became popular at the end of last year is patchwork colors. You can see this trend in both clothing and jewelry, where a piece of clothing is made up of multiple blocks of color.
Google Trends shows that the search volume for "color block top" continues to grow steadily. Color blocking can be applied to various clothing, such as sweaters, coats, etc.
Independent website sellers can list trending products in the navigation , mainly providing current popular trends.

8

Leather jacket

The number of searches for leather jackets reaches 360,000 per month, making it one of the most popular products. Data shows that red leather jackets and motorcycle jackets are particularly popular among consumers. Sellers can provide products in a variety of colors for consumers to choose from.
Leather jackets are great for influencer marketing, and sellers can market them before spring and fall .

9

Flower pattern clothing


Flower prints are one of the most popular trends right now. Flower prints can be used on many types of clothing, such as jackets, T-shirts, dresses, etc.
Google data shows that March to July is the period with the highest search volume for floral clothing, so this is also the best time for sellers to sell such products.
Sellers can market this product mainly to women in their twenties and thirties .

10

Padded swimwear

Competition for many apparel products has become very fierce, but fortunately, padded swimwear is not very competitive at present, with about 1,000 searches per month, and the peak search period is between May and July. Google Trends shows that its search volume has increased every quarter.
Sellers of swimming supplies may wish to consider using this product as a supplement to seize the market.


Text ✎ Mary/
Statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained.


Previous Review

●Some suggestions for Amazon sellers during peak season
●How to run Facebook ads for Amazon products?
●15 tools for finding influencers that sellers are using, all free!
● Tips for finding Amazon affiliate marketing websites - with contact template






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