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Recently, some sellers found that some product attribute words were displayed below the main picture of some products when browsing the Amazon front-end page. Generally, these attribute words will be displayed above the five dots on the product details page, but now they can also be displayed below the main picture on the search results page. In this way, after consumers search for a product keyword, they can directly see the product attributes on the search results page. Taking screwdrivers as an example, consumers will directly click on the product that matches the screwdriver model they want. This page update helps increase the click-through rate of our products.
However, some sellers have also found that not all listings of similar products in the same category will display product attributes on the search results page, and the attributes displayed on the search results page for products in each category are different. The specific reasons for this difference are not yet known, but we can be sure that we need to fill in our product attributes as completely as possible, so that we have a chance to be displayed in this way by Amazon, thereby increasing the click-through rate of our products by accurate customers and reducing invalid clicks by inaccurate consumers. At the same time, filling in the attributes as completely as possible also meets the scoring standards of Amazon listings in 2024. Amazon introduced this feature mainly to make it easier for consumers to make purchasing decisions based on the technical attributes of products. The operation varies greatly, and while many sellers have not yet figured out how to add product attributes, a group of smart operators have already made full use of this display. Sellers are rampant with self-created labels Previously, we found a magical listing in the Kitchen & Dining category. There was a label created by the seller on it. Below the mobile product title and above the review star rating, there was a line of content that other product links did not have, which looked like some kind of hot selling label: 🥇NO.1 *** ****🔥 (*** product ranked first) The benefit of such a “hot selling label” is that when consumers browse, they will think that it is a label provided by Amazon, which will increase their favorable impression of the product and will significantly improve the conversion rate. However, this is not an "official" label from Amazon. Sellers take full advantage of Amazon's rules to create a magical platform halo. In some categories, similar self-created labels have been increasing in number recently. For example, this Best Seller product actually created a "🏆 Amazon Recommended" label. Uninformed buyers may really think that it is officially recommended by Amazon, which may greatly increase the conversion rate. In addition, there are sellers who create labels with different texts such as "🏆 Top 1 ***", "🏆 Powerful ***", etc. It can be said that similar self-created labeling methods are tending to proliferate. Although it is cleverly implemented in a way that complies with Amazon's rules, if the copywriting similar to "Amazon Recommended" is used, the link is not far from the black room. New browsing time ranking for multi-variant products
For products with multiple variations, there is an opportunity to further increase the conversion rate of the product on the search page. On the mobile search page, product variant information is now clearly visible. Since there is not much content displayed per screen, adding variant information will increase the time buyers spend browsing each top search result. For products with multiple variations, this change in search display will be more helpful in improving conversion rates. At the same time, for sellers, how to arrange the order of variations presented in search results has also become a top priority. Amazon platform policies are updated frequently. Sellers must remember to use these changes reasonably and continuously optimize to better stabilize or improve product sales and rankings. |
