What are the remedies for Amazon’s falling rankings?

I believe that all sellers who have done business on Amazon have encountered this situation. Suddenly, the product ranking drops a lot. Once the product ranking drops, it will affect sales. This is a headache for many sellers. What is going on?

There are many possible factors that may lead to this result, such as adjusting listings, reviews, logistics, returns, etc. Here are some common reasons and remedies that may cause ranking declines.

1. Lack of inventory

Inventory has an impact on product rankings. If a store is short of inventory, it is easy to run out of stock, which not only makes buyers feel bad, but also causes the weight to drop and the ranking to drop.

2. Keyword changes

Keywords affect the weight ranking changes, and keywords will change from time to time. After the keyword changes, the original keyword search rate will decrease, so that sales will decrease and ranking will also decrease.

3. Amazon algorithm adjustment

Amazon adjusts its original algorithm from time to time. After the algorithm is changed, it is very likely that the weight, sales volume, and ranking of the product will decrease.

So, what solutions do sellers have for these three situations?

The first situation

First of all, inventory must be replenished in a timely manner to ensure the normal supply of products.

Secondly, you should do everything you can to restore the product weight. Sellers can optimize search engines and increase CPC advertising investment. CPC advertising can bring real traffic and improve conversion rates, which can achieve the effect of expanding publicity and increasing sales. In addition, sellers can participate in more flash sales on Amazon and promote products on multiple channels... Although these methods require more money in the short term, they can quickly increase rankings and weights. Sellers can wait until the rankings rise before adjusting their strategies and making profits.

Finally, here are two tips for sellers. First, you should summarize and analyze the sales status on a regular basis and pay attention to industry trends in a timely manner, so that you can estimate future sales status based on past sales status. Second, sellers should have a long-term and stable supply chain to ensure sufficient inventory time.

The second situation

The first thing to do is to find out whether the keywords have really changed. You can analyze the recent trends of the main keywords of the product by comparing the click-through rate; you can refer to the search terms in the Amazon search bar; you can analyze the listings of competitors; you can use the Amazon keyword tool.

If you find that the keywords have changed, you need to change the keywords and conduct more evaluations to see if the weight can be restored. Be cautious when using this method to prevent the test results from being affected by bad reviews, resulting in insignificant test results.

In fact, sellers need to do more keyword research in their daily operations to stabilize and improve their rankings and weights. For example, you can add holiday keywords during holidays, and bring the name of a celebrity when the product is recommended by an internet celebrity.

The third situation

Sellers can conduct a few evaluations to see if the weight has changed; they can turn on automatic bidding ads to try reasonable bidding; they can actively participate in flash sales on the site; and they can promote their stores through multiple channels.

Although Amazon's algorithm changes from time to time, generally speaking, the changes are not too big, and the factors that affect Amazon's algorithm are the same ones that come and go. Sellers can test changes in time to ensure that the product listing and the algorithm are in the same direction.

In daily operations, what sellers need to do is to pay more attention to market changes and optimize listings in a timely manner. However, remember not to modify listings too frequently. After achieving a high ranking, do not modify it at will. It is best not to modify it unless necessary, because once modified, it may cause your ranking to drop.

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