Today is September 10th, Teachers’ Day. Early in the morning, a seller joked in the seller communication group: It’s Teachers’ Day, is there anyone willing to be my order-placing enlightenment teacher?

On this special day of Teacher's Day, I would like to say to the sellers who have been paying attention to us with excitement and gratitude:

You are all my mentors in life. I wish you all a happy Teacher's Day.

Of course, getting back to the topic, Amazon recently updated its seller communication guide policy. Many sellers complained to the editor: After seeing this long text, they lost their patience to continue reading, and they had to read an announcement several times before they understood it.

The editor has successfully received hints from the sellers, so this article will help you solve your problems and highlight the key points of the seller communication guide policy!

Amazon issued an announcement announcing that it has updated the communication guidelines policy for all sellers , providing guidance on the types of messages allowed, appropriate content and format, and it will officially take effect on November 3. Sellers can find the announcement on the "Changes to program policies" page.

▲ Amazon announcement original text

The new version of the "Communication Guidelines" for buyers and sellers has made specific regulations on many issues that sellers are concerned about, including order and return-related requirements. Let's take a look at the specific rules below!

So what are the specific rules of the new communication guidelines policy? What content is required or allowed for sellers, and what is prohibited?

What is required/allowed when communicating with buyers

First, it’s important to note that sellers can only send permission messages to customers who have contacted them to purchase products or who have already purchased products in your Amazon store.

As for the permission messages that can be sent to buyers, Amazon divides them into two types: Necessary Permitted Messages and Proactive Permitted Messages.

Below are the differences and similarities between the two.

▲ Contents of necessary permission messages and active permission messages

So what are the key points of the above content?

Key Point 1: If the product cannot be shipped or is delayed, the seller must communicate with the buyer.

Key Point 2: "Requesting product reviews and/or seller feedback" is considered an actively allowed message. That is, starting from November 3, 2020, Amazon will allow sellers to ask buyers for reviews.

Key point 3: How to send a review request: Sellers can contact buyers through the "Contact Buyer" or "Request Review" page in the Seller Center. In addition to the Contact Buyer page in the Amazon backend, sellers can also use third-party applications listed in the Marketplace Appstore to contact sellers. These third-party tools provide the function of automatically requesting reviews, so generally they will not violate Amazon's rules.

The editor would like to remind sellers: Although sellers are now allowed to request reviews, this is limited to the above methods. Moreover, when communicating with buyers, sellers cannot ask them to leave only positive reviews for the products, or they will be at risk of being blocked by the Amazon system.

In addition to the above content allowed by Amazon, what content is prohibited when communicating with buyers?

What not to include when communicating with buyers

Text ✎ Xiyue/

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