▶ Video account attention cross-border navigation
As we all know, under Amazon's increasingly strict store review, the operation mode of cross-border sellers has been moving closer to compliance. However, under Amazon's law of "double the attack during peak season" , some sellers still fail to "escape". As the peak season approaches, the cross-border circle has been experiencing constant turmoil. First, there was the second video verification, and then there was a sharp drop in storage capacity and restricted stocking. Just a few days ago, we learned that Amazon's account blocking hammer is "ready to move" again, and the spearhead behind it seems to be mostly directed at problems with payment accounts. Recent news! A large number of sellers were scanned due to payment association? Recently, many sellers in the seller communication group reported that Amazon seems to have launched another wave of account sweeping operations. Even several sellers have received Amazon's account blocking emails. The reason Amazon gave for blocking the account in the email was that it was unable to verify the relevant information related to the seller's account, or it had not received any information about the seller's products or sales history. ▲ The picture comes from the seller communication group Some sellers said that the accounts that were blocked were all new accounts that they had just purchased. They had placed orders on the US, UK, and Japan sites, but most of the accounts were blocked by Amazon in about 10 days. In this regard, amidst the speculations about the reasons for blocking, such as new accounts being easily blocked and system misjudgment , one seller’s inference “stands out”: the payment association led to the account being blocked. As soon as this statement was made, it triggered a wave of heated discussions in the cross-border circle. Many sellers said that they had encountered similar situations recently: two stores using the same parent account were blocked because of the association of the payment accounts. Some sellers also analyzed that Amazon will capture the holder information of third-party payment accounts. When registering a new store, if the same main account is used to open a payment sub-account, and multiple stores are bound separately, once one of the stores has problems, it will "affect the entire body." Therefore, if there are too many sub-accounts bound to the main payment account, once the Amazon number scanning incident occurs, the risk of the store getting into trouble will increase. As of now, we have not yet learned whether Amazon has introduced a rule that will lead to account suspension if the payment account is associated. However, we understand that Amazon has already tightened its review of payment accounts before this. Amazon may conduct strict inspection of payment accounts? It is learned that as early as April this year , Amazon sent a similar account blocking email to sellers. According to feedback from many sellers at the time, even though they submitted real information and all registration procedures complied with regulations, a large number of new and old accounts were swept through the second review. ▲ The picture comes from the seller communication group Regarding the content of the email, a seller appealed through the internal channel of the investment manager and was told that due to the problem of binding the payment account, the store was judged as a high-risk account. Based on this, many sellers have chosen to change their store payment accounts to "one-to-one payment" , that is, the payment account holder and the legal person information of each store are the same. Since then, the risk factor of these sellers' stores has decreased. We understand that recently many sellers have reported receiving a large number of second-review scan emails . In addition to newly registered accounts, old accounts that have been placing orders normally for several years have not been spared. ▲ The picture comes from the seller communication group Although the news related to payment has not been confirmed yet, there is no doubt that Amazon’s recent measures have been upgraded and various compliance audits of accounts have been strengthened. Here, we would also like to remind all sellers to operate in compliance with regulations, ensure the independence of materials, product information, payment accounts, etc., and try not to open multiple sub-accounts to avoid the risk of account scanning. I wonder if other sellers have encountered similar situations recently? For this purpose, a group chat [Payment-related Account Blocking Group] was created Welcome all cross-border sellers to scan the QR code to join the group and discuss related topics~ |
