In July this year, Kantar BrandZ, a world-renowned brand ranking, released "BrandZ China Global Brands", announcing this year's top 50 global brands and the list of growing stars.

Therefore, Brand Ark and its team hit it off and came up with the idea of ​​holding a brand overseas summit.

As a comprehensive platform, we have always adhered to our original intention, hoping to connect brands, sellers, platforms, service providers and other roles to provide upward momentum for the industry. This summit is a very good opportunity for all walks of life to listen to the voice of brands and focus on the overseas journey.

What kind of summit will we hold?

In recent years, the domestic consumer market has gradually become saturated, and competition in many sectors has become increasingly fierce. In contrast, overseas, many emerging markets are still blank, and there are more opportunities to enter the market. Many sellers choose to avoid the edge and seize the bonus period of overseas markets, and go abroad to promote their brands overseas.

How can Chinese brands break through the dangers and opportunities? At this summit, we will focus on the trend of going overseas, explore the way for brands to leapfrog, and look forward to the future of Chinese brands going overseas.

This conference mainly includes the following three chapters:

1. Upward product power

Starting from 2020, cross-border e-commerce has entered a new era of brand expansion overseas. More and more Chinese brands have emerged internationally. They no longer rely on low prices as a selling point, but instead rely on differentiation and innovation to gradually establish brand awareness and influence.

However, it is not easy to do well in overseas markets. It is not only a severe test of the brand's hard power, but also has extremely high requirements for products. If we want to change the existing impression of overseas consumers that Chinese brands are "low-priced, poor quality, and low competitiveness", we must control them from the source, strive for excellence in product requirements, and create products that truly meet user needs and are of high quality.

At this summit, presentations will be given on topics such as how brands can polish their products, upgrade R&D, innovate categories and production lines.

• "Continuously upgrading and developing products from the perspective of consumers" - Invited guests: Brands

• "Product Power and Brand Power Complement Each Other" - Invited Guests: Brand

• "Product differentiation is the winning rule" - Invited guests: Brand side

2. Upward brand power

Today, export cross-border e-commerce is entering a new stage. It is expected that in the next 10 years, DTC brands going overseas will become a new growth breakthrough for cross-border e-commerce. However, going abroad is only the first step for brands to go overseas. How to grasp the traffic code of overseas markets and achieve long-term roots and market share overseas is the key.

This summit will focus on topics such as marketing, operations, and supply chain for brands going overseas, providing sellers with a wealth of practical information.

• "Forging Brand Marketing Power, Traffic Channel Matching Rules" - Invited Guests: Platforms, Social Media, Traffic Websites

• "Innovative Brand Operation Capabilities" - Invited Guests: Brands

• "How to effectively utilize the location advantages and design efficiency of China's supply chain" - Invited guest: Supply Chain Management

3. Upward operational strength

Ten years ago, "Made in China" was always labeled as "copycat, poor quality". Ten years later, the term "Made in China" has been revolutionized by outstanding Chinese overseas brands.

From "Made in China" to "Smart Manufacturing in China", Chinese brand people have made a lot of efforts. Entering the second half of the journey of cross-border e-commerce, how can brands make China's "Smart Manufacturing" visible to global consumers? In this process, the brand's operation and marketing strategy are crucial.

This summit will answer questions about pain points such as building brand moats and improving brand competitiveness.

• "The brand's moat starts with intellectual property" - Invited guests: Intellectual property service providers

• What characteristics should an overseas brand worth investing in have in the eyes of investors? - Invited guests: Investors

• "Localization of brands going overseas, improving brands' insight into consumer needs" - Invited guests: Brands

What are the highlights of the Brand Overseas Summit?

1. Focus on the latest trends in brand overseas expansion

Keep up with the trends in the cross-border market, focus on topics related to brand expansion overseas, and output the latest concepts for brand expansion overseas.

2. Linking the brand’s overseas resource ecosystem

The most comprehensive brand overseas supporting resources on site, efficient links, and one-stop access.

3. Share the way for brands to grow overseas

Invite big-name brands to share their overseas growth stories on site.

4. Explore the core strategy of brand overseas expansion

A practical operator who directly builds core strategies for brands from multiple aspects such as products, strategies, markets, users, and image.

5. Reshape the brand and expand overseas to achieve growth

Conduct multi-dimensional research on the brand's overseas operations to achieve sustainable brand growth.

6. Create a global brand and grow it

Brand leaders, emerging brands and investors gathered at the roundtable to discuss the future development path of brands going overseas.

Sincerely invite all walks of life to create a feast for going overseas

We believe that promoting Chinese smart manufacturing is not the responsibility of a certain brand or platform, but the common goal of all Chinese companies going overseas. To build a successful overseas brand and establish overseas sales channels, brands and sellers cannot "build cars behind closed doors", but need to go out, see the world, observe the market, and create the future.

This overseas summit also aims to build a platform for outstanding people from all walks of life to speak out, so that more high-quality Chinese brands can be discovered, more overseas stories can be spread, and more sellers' overseas journeys can be traced.

Therefore, Brand Ark hereby sincerely invites you to:

1. Guest invitation

If you are a practitioner in the fields of cross-border e-commerce, independent websites, DTC, brand overseas expansion, etc., if you have rich experience in cross-border e-commerce and brand operations, and if you have unique insights into the overseas expansion of Chinese brands, then we sincerely invite you to participate in this brand summit, and as a guest, convey your international vision, share overseas expansion stories, and discuss growth paths with the majority of Chinese overseas players.

2. Sponsor invitation

If you are a veteran player in brand overseas expansion, if your company has rich resources in brand marketing, payment, traffic acquisition, supply chain, etc., and if you can provide important support for overseas expansion companies, then we sincerely invite you to participate in this brand summit and provide certain material support for this summit to help more Chinese companies expand overseas efficiently.

3. Audience invitation

If you are a cross-border e-commerce or independent website practitioner, if you have a strong interest in DTC going global, if you are building or planning to build a brand going global, then you are very welcome to participate in this brand going global summit, listen to the voices of excellent brands, seek your own progress and breakthroughs from the stories of predecessors, and as an important participant and witness of brand going global, we look forward to seeing you at the summit!

As we enter 2022, driven by many macro-instability factors, the industry is undergoing a transformation and restructuring, and Chinese companies are embarking on a new journey to go global. Today's cross-border e-commerce is moving from product exports to brand exports, and more and more companies are leveraging the DTC model to reshape growth.

We look forward to seeing more Chinese brands appear on the international stage, and we are also eager to see more brands emerge in the cross-border e-commerce market to bring Chinese culture and high-quality products to the world.

If you are interested in this summit

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