Shein launches platform model in Mexico, and may launch in Europe next

According to Reuters, on June 22, Shein announced the official launch of the third-party platform model in Mexico. In January this year, Shein began testing the platform model in Mexico. It is reported that Shein may launch the platform model in Germany, Spain, France and Italy in the third quarter.

It is reported that in addition to selling third-party supplier products, Shein's Mexican platform has also introduced well-known global brands, such as sneaker brand Skechers and global breastfeeding product brand Lansinoh. Recently, Shein cooperated with singer Anitta to launch her brand clothing in Brazil.

Reports indicate Shein is looking for more warehouse space in Mexico.

Shein has been looking for at least 35,000 square meters of warehouse space in a key industrial corridor north of Mexico City, according to people familiar with the matter. The new warehouse is designed to ship goods from within Mexico. Shein currently has two smaller distribution centers outside of Mexico City.

It is learned that there was news that Shein will set up a factory in Mexico to speed up its logistics in the region. The latest report indicates that Shein is considering cooperating with a large logistics company.

At the same time, Shein also announced the launch of a seller incentive program to achieve its goal of $20 billion in market sales within three years. The program provides training and qualification measures for all third-party sellers, and rewards are available for reaching certain sales targets.

Shein Latin America President said at a press conference that Shein's goal is to achieve annual sales of $100,000 for 100,000 sellers and $1 million for 10,000 sellers in the next three years. Mexico is a key market for Shein in Latin America, and Shein is considering making it one of its global production bases.

Shein has not yet disclosed the number of active sellers on its Mexican platform, but some sellers who participated in the test and received training said that their sales increased by 50% per week and even doubled during the campaign period. In Mexico, Shein hopes to attract middle-class buyers with its price advantage and the lack of strong competitors in the market.

Editor✎ Ashley/

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