Amazon PD is coming, who wouldn’t start a promotion to get a bargain?

This year's Amazon PD is coming soon

A huge wave of traffic is about to enter the market. Although the PDs are all PDs of the big wheats, as the wheats, we must also be prepared to run along with them. We should start to open advertisements to pick up leaks, and we will earn every order we pick up!

Leakage advertising is a method of placing advertisements with a low budget. It not only does not affect the effectiveness of incremental advertising, but also achieves low ACoS (advertising cost of sales).

The core is to place ads at a low price and maximize the effect by setting CPC (cost per click) reasonably.

>> Basic Principles

1. Initial settings:

2. Optimization steps:

Form a waterfall flow with low CPC

Through the above steps, a low-cost CPC waterfall can be formed, that is, gradually optimizing bids under different advertising formats to ensure the maximum advertising effect while keeping costs low. This can not only increase the exposure of advertisements, but also effectively control advertising costs and achieve efficient conversion.

>> Multi-SKU Series

1. Pick up leak advertisement A:

2. Pick up leak advertisement B:

3. Pick up leak advertisement C:

4. Pick up leak advertisement D:

> > Single SKU Series

5. Pick up leak advertisement E:

6. Pick up leak advertisement F:

7. Pick up leak advertisement G:

>> Automatic leak detection strategy

• Enable the four matching methods of automatic ads (close-match, loose-match, complements, substitutes).

• Use $0.02 as the base bid.

• Select Up and down as the bidding strategy, and increase the bid+ of the Tos position to 900%.

>> Word leak strategy

① Set the low bid to $0.2, match the bid in Broad mode, and use Fixed Bid as the bidding strategy.

② Low bid of $0.02, matching method Broad, bidding strategy Up and down, Tos position bid+ pulled to 900%.

>> SD advertising leak detection strategy

① Find the ASIN of the order in the search term report and bid it at $0.2.

②Use the ASIN recommended by Amazon and bid $0.2.

Conclusion

Although it is often said that "70% product and 30% operation", a good operation strategy can make your product even more powerful. Constant review and summary, and operation methods that keep pace with the times can quickly increase product profit margins. If you follow the content shared today carefully, it is definitely full of practical information, enough to increase your profit margin by more than 5 points.