Just after Black Friday and Cyber ​​Monday, Amazon is back to "pamper sellers"! This time, the benefit is exclusive to small and medium-sized Chinese sellers on the US site - a $50 product promotion advertising discount coupon !

However, if you want to successfully grab this wave of wool, you can't just open an advertisement casually. The rules of the event are relatively complicated, you need to read it carefully, operate according to the requirements, and get the reward steadily!

Event time and reward rules

📅 December 15, 2024 - February 22, 2025 (Pacific Time)

Participation conditions

To get this wave of benefits, you must first meet the following conditions:
1️⃣ A single account has at least 5 ASINs with product promotion ads enabled;
2️⃣ Product promotion ads for these ASINs must use any two of the following delivery methods: automatic delivery, manual keyword delivery, or manual product delivery;
3️⃣ If you are active for more than 21 days in total, you can get rewards!

Preconditions explained

In the early stage of the activity, eligible ASINs need to reach one of the following statuses:

Product promotion ads are inactive: As long as you turn on the ads during the event and meet the conditions, you can get the reward.

Product promotion ads are already active: If the previous ads only used one delivery method, adding a new delivery method during the campaign will also be eligible.

🔔 Special Note:

New ASINs created on or after November 24, 2024, only need to meet the relevant conditions after creation;

ASINs created on or after December 15, 2024 are not subject to the preconditions but must meet the requirements during the promotion period.

Reward Details

🎁 Coupon amount: USD 50 per account (excluding tax);
🎁 Distribution rules: Distributed by advertising account, limited to the first 30,000 sellers, first come first served;
🎁 Distribution time: Rewards will be distributed to eligible advertising accounts before January 24, 2025;
🎁 Usage restrictions: Each account can only receive it once.

Getting a discount coupon is just the first step. The key is how to make good use of this "advertising money"!

🎯 Christmas shopping season is booming, sellers can make plans in the following aspects to seize the high ground of traffic:

1️⃣ Optimize Listing and create a festive atmosphere

Precise keyword optimization: Add Christmas-related keywords to the title, five-point description and background search terms to increase the probability of being searched.

Picture + video upgrade: Replace pictures or videos with holiday elements to demonstrate scenario-based usage and attract buyers to place orders.

Outstanding selling points: Emphasize unique design, holiday gift attributes and other highlights in the product description to stimulate purchasing desire.

2️⃣ Increase promotion efforts and increase exposure

In-site advertising: Use brand analysis tools to filter popular holiday search terms, group ads, and maximize conversion rates.

Social media promotion: Post festival-related content through platforms such as TikTok and Instagram, and collaborate with KOLs to promote sales.

Promotions: Set up limited-time discounts to attract buyers to place orders and achieve higher natural search rankings.

3️⃣ Refined inventory management to avoid out-of-stock

Use inventory management tools to predict sales and plan delivery times in advance to ensure that there is sufficient but not excessive goods to avoid out-of-stock or backlogs during peak seasons.

This $50 advertising discount coupon event is a great opportunity for Amazon to help small and medium-sized sellers expand their market! Check your advertising account quickly and claim it if you meet the conditions! Don’t forget to combine the peak season rhythm and make good use of this advertising budget to hit a sales peak before Christmas! 🎄🎁

It's time to test your hand speed, act quickly! 🕒

Amazon Advertising Analytics SOP Guide