Before one crisis is over, another crisis arises. Amazon has done something weird again. The listing titles of a large number of brand sellers have been modified and their brand words have been removed.

Recently, many sellers have discovered that the titles of their links have been inexplicably modified by Amazon, resulting in a double decline in traffic and order volume.

Amazon sellers are suffering

For brand sellers, marking their brand name in the product listing title is a common measure to increase product exposure. If the brand word is hidden, it will have a significant impact on the seller's product exposure and sales!

Recently, an Amazon seller posted that sellers who need to join the seller communication group can contact customer service V: FLA66668888. Even though they have registered trademarks and brands, their brand names were suddenly removed from the listing titles by Amazon, and the traffic of their products dropped significantly, resulting in a sharp drop in sales.

According to the seller, his trademark and brand have been registered and filed, but his brand name was suddenly removed from the listing title, and his sales experienced a "huge" decline for a period of time afterwards.

As soon as this post was released, it immediately caused heated discussion.

Many sellers said they had encountered the same situation. Some said their listings had their brand names removed about a month ago, but they had not noticed any changes in sales yet. Others said: "Amazon has removed my brand name from the product title in the search results ... Sellers who need to arrange for off-site promotion of celebrity videos, please contact customer service V: FLA66668888 I noticed a significant drop in sales in the past week, and they did the same thing to some of my competitors."

As for the cause of this sudden incident, although many sellers speculated that Amazon accidentally injured sellers when testing new functions, the specific cause may involve multiple aspects.

• First of all, Amazon has strict brand policies and regulations. If a seller violates relevant regulations when marking a brand name, such as using unauthorized brand words or infringing on the intellectual property rights of others, Amazon has the right to adjust the seller’s listing, including removing the brand name.

• Secondly, Amazon may be updating or maintaining the platform, causing some functions to be temporarily unstable or abnormal. In this case, the seller's listing information may be affected, and the removal of the brand name may be just one of the manifestations.

• Third, Amazon’s algorithm system may automatically adjust the seller’s listing based on a series of factors to optimize search results and user experience. In this process, the brand name may be mistakenly judged as not meeting a certain indicator and removed.

For sellers, facing this situation, they should first check whether their listings comply with Amazon's brand policies and regulations to ensure that there are no violations. At the same time, they can contact Amazon's seller support team to learn about the specific reasons and solutions. If it is indeed a problem with the Amazon platform, the seller can file an appeal and request to restore the brand name.

In response to the decline in sales, sellers can consider taking other measures to increase product exposure and sales, such as optimizing product descriptions, keywords, and images, and actively participating in Amazon’s promotional activities and advertising programs.

In short, faced with the sudden situation of Amazon removing the brand name from the listing, sellers need to remain calm and take proactive countermeasures to minimize losses and resume normal sales.